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Friday, October 29, 2010

Run after passion and not money, says Arindam Chaudhuri

IIPM Prof Rajita Chaudhuri: The New Age Woman

"Coming to Ahmedabad is always a pleasure. With every visit to this city, I can see its upward climb," began well-known management guru Arindam Chaudhari, when he kick started the Bhaskar knowledge series in the city. Chaudhari, also an economist and the director of the Indian Institute of Planning and Management (IIPM), conducted a seminar on 'Increasing managerial effectiveness' at the Vastrapur lake amphitheatre on Sunday.

In course of his speech, Arindam Chaudhari shared his views on picking up managerial effectiveness from the great Indian epic, Mahabharata, and the Indian bible Bhagwad Gita. Quoting the Bhagwad Gita, Chaudhari said, "Karma kar, phal ki aasha mat rakh (focus on work without expectation of results)."He elaborated that the same is the philosophy of Apple chief Steve Jobs as well. "In his autobiography titled 'Journey is the reward', Jobs says he chased after his passion, and not material pleasures. That makes all the difference," he told the 3,500-strong crowd in the city.

Indians are running after money instead of focusing on the vision, feels the management guru. "We should have a vision first, and pursue passion and not money. In the past few years, Indians have made it to the list of top 100 billionaires of the world. But not a single Indian brand is in the list of the world's top 100 brands. India has become a country of billionaires, but without brands," said Arindam Chaudhari.

He illustrated with the examples of Microsoft Word and Apple iPad. "These are people who became rich, but created brands in return. While in India, people just buy a piece of land and become billionaires. In the West, kids have a goal and a vision right from their childhood. But here, the passion for managerial effectiveness is killed in school itself," he said.

Prof. Arindam says it irks him that teachers in India teach history but never share the ideology of heroes of that time. "They will tell their students who Akbar was and what he did, but will never elaborate on his reasons for doing what he did, or on his vision at that time," he said. He added that few Indians appear willing to read the Bhagwad Gita or do any kind of research on it. "In fact, reading this book will teach you everything. It will reveal the secrets of success that our culture has always known," he concluded.

The Bhaskar knowledge series will have seven seminars over 45 days. While Chaudhari's was the first, the second will be on 'Creativity in Advertising' by Piyush Pandey on October 28.

For More IIPM Info, Visit below mentioned IIPM articles.
Prof. Rajita Chaudhuri's Website
IIPM’s Management Consulting Arm - Planman Consulting
IIPM: Planman Stars – Event management made easy
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’

Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Social Networking Sites have become advertising shops
IIPM makes business education truly global

Monday, October 25, 2010

IIPM Prof Rajita Chaudhuri: The New Age Woman

Prof Rajita Chaudhuri's Latest Article: THE ART OF GIVING

Rajita Chaudhuri

Feedback of Rajita Chaudhuri's Casses

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A day at the campus

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Prof. Rajita is the wife of acclaimed economist, entrepreneur, and management guru Prof. Arindam Chaudhuri (Honorary Dean of IIPM).

Prof. Rajita Chaudhuri is the Dean Center for Enterprise Management (3 years integrated course in Planning and Entrepreneurship) at The Indian Institute of Planning and Management (IIPM), New Delhi. Prof. Rajita teaches Executive Communication to the Undergraduate students of IIPM. She is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. 4Ps is India's no.1 Business and Marketing magazine. It examines global issues with an Indian lens, ranging from an analysis of advertising campaigns to emerging trends and practices in Marketing and Advertising. She has been regularly covered my newspapers like TOI, HT, Mail Today, Dispatch and India Today over the years. Prof. Rajita, been involved with various training and development activities of the institute and has conducted workshops for big and well established industrial houses across India. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness. Her workshops are commonly represented by senior executives from well known corporations.

Prof. Rajita Chaudhuri has trained over ten thousand senior executives and professionals and has helped organizations create efficiencies in enhancing proficiency in business execution and operations. Prof Chaudhuri has also written a book on Advertising titled “Orangutan as your Brand ambassadors”. She has extensively consulted companies in India and abroad on various Branding and Marketing issues and has also conducted a number of management development programmes for both the corporates and the students.

Prof. Rajita Chaudhuri is indeed a woman having multifaceted personality and has varied interests in diverse fields ranging from Marketing, Advertising to Current Affairs....

Student 2009-12 / UGP / SS / 1st Semester say about Prof. Rajita Chaudhur that she is:
  1. Very motivating
  2. Very good in behaviour and good faculty
  3. Very co-operative
  4. Very encouraging and co-operative
  5. Ma’am is too helpful
  6. Very improvising always. Very free and friendly with the students
  7. Excellent in way of teaching
  8. Made me feel confident while speaking
  9. Extra ordinary
  10. Awesome teacher
  11. Excellent in improving communication skills by giving varied topics
  12. Takes care of each and every student
  13. Improved my body language and confidence. She treats every child with same delicacy
  14. Awesome teacher with great fun lectures
  15. Understands her students very well & helps a lot
  16. Taught us very nicely otherwise the teacher at that position show lots of attitude.
  17. She is a nice person and teaches well.
  18. She is a great professor, I absolutely thank her for improving my skills over ex-comm.
  19. Very talented and helpful
  20. Teaches very well and along with that they are very friendly too.
  21. Very good way of teaching
  22. Awesome teacher.
  23. Awesome interaction by ma’am with students and sometimes her speech gives us lots of goose bumps.
  24. Ma’am truly changed the way I speak, walk.
  25. Best teacher I have ever came across
  26. Excellent teaching style
  27. Has a very positive attitude which helps students to take motivation.

For More IIPM Info, Visit below mentioned IIPM articles.
Arindam Chaudhuri: Movie time for Kapil Sibal
IIPM’s Management Consulting Arm - Planman Consulting
IIPM: Planman Stars – Event management made easy
Arindam Chaudhuri – Everything is not in our hands
Planman Consulting: The sister concern of IIPM

Planman Consulting
Social Networking Sites have become advertising shops
domain-b.com : IIPM ranked ahead of IIMs
IIPM ranked No 1 B-School in India

Thursday, October 21, 2010

A life of royalty Vs sexuality

IIPM Prof Rajita Chaudhuri: The New Age Woman

He claims to be the first ever royal to come out. And yet, for Manvendra Singh Gohil, the royal descent did little to mitigate the social trauma associated with a homosexual identity. The Gay Prince of Rajpipla, his intrepid confidence and sporting sense of humour every bit in place, shares his story with Spriha Srivastava

Rajpipla is a small town in Gujarat, about two and a half hours ahead of Baroda. Its culture and heritage strongly intact, Rajpipla still holds the throne of the 600-year-old Gohil dynasty on a pedestal. Till some years back, this princely town was comparatively unknown and insignificant when pitched against the other bustling and economically progressive cities of India. But since 2006, Rajpipla has garnered fame and attention, mostly credited to the heir of its royal dynasty, Prince Manvendra.

Sans inhibitions about answering personal questions, and without the slightest hesitation in sharing anecdotes about his romantic relationships, the gay Prince of Rajpipla talks about it all with a sprinkle of humour. Seated in his palace, as I juggled with euphemisms while articulating my questions, the Prince generously took the lead to break the ice, allowing me to get comfortable discussing his sexuality. Prince Manvendra did his schooling from Bombay Scottish, Mumbai, and his childhood was spent shuttling between Mumbai and Rajpipla. “In school I had a lot of girlfriends, that’s why my parents were shocked to know I was gay!” exclaimed Manvendra and broke into a hearty laugh. Born with a silver spoon in his mouth, life would have been a smooth journey for Manvendra, but for the struggle, for him and his dear ones, to reconcile to his sexuality. “My adolescent years brought me a lot of trouble. I started noticing differences between myself and the other boys. To begin with, I was not sporty at all. So I was constantly bullied. Also, the lack of a friend circle made it difficult for me to share what was going on in my mind. I had girlfriends but I was not sexually attracted to them,” recalled Manvendra. Like in most other royal families, Manvendra and his sister were raised by governesses, which distanced him from his parents. Although they lived together in Mumbai, the discomfort of sharing his feelings with them pent up emotions about his sexual dilemma inside him. “At that time, I couldn’t give a name to what I felt. At an age when everyone likes girls, I was attracted to the male servants in my house. So I didn’t know what was going wrong. I was confused.”

Today, in the post-media boom era of the Internet and virtual social networking, alienation as experienced by the Prince is fairly avoidable. It’s because of this awareness that today homosexuals have a legal existence (according to Section 377) in the society, and are not ostracised and abused like in the past.

Manvendra’s first sexual brush was with a servant during his early teens. “My grandmother had appointed him as my caretaker. Both of us became very close which led us to experiment with each other’s bodies. We had a physical relationship and we liked the idea of being together,” said the Prince. But even then, he thought this to be a temporary phase and believed the feeling would soon go away.

Lean and tall, dressed in kurta pyjama, the Prince took me around the palace museums where he introduced me to the palace helpers. Prince Manvendra greeted them all with a smile and exchanged pleasantries in Gujarati. He enquired if his parents (Maharaja Raghubir Singh and Maharani Rukmani Devi) were in the palace and then turned to me and said, “I travel a lot and my father does not use a mobile phone. So we don’t usually know each other’s whereabouts. In fact, I still haven’t seen my father’s room completely. He has a gym, I’ve heard.”

Like most other families faced by such announcements, the royal family of Rajpipla was shocked to know that Manvendra was gay. The ignominy, they thought, was greater on account of being public figures and the first citizens of the town. To prevent these waves of shock from traveling through generations, Prince Manvendra’s parents decided to disown him. “My coming out was like a volcanic eruption. I had come out in the media without consulting my parents and I was told that there was havoc in the palace. My parents could see that this guy is just not going to stop. So the best way that they thought was to disinherit me from the royalty.” Then, in his characteristic joviality, he added, “Too bad their strategy backfired! According to the law, the heir of a royal family can’t be disinherited from ancestral property.” A confrontation with his parents happened only after three months when Manvendra clearly explained himself to them. “Oh! What not did they try to ‘cure’ me! I was sent to doctors, tantriks, sadhus etc. Sometimes suggestions of joining a hijra group would also roll past my ears. I patiently did all that my parents wanted because I wanted them to be satisfied.” On enquiring about the reaction of the people of Rajpipla, Manvendra said, “It came as a pleasant surprise that they supported me more than my parents. They love me, perhaps because I have always been involved with them.”

It’s said that more than 80% of gays in India succumb to the pressure from their parents and end up marrying for the sake of keeping up a façade of normalcy. Marriage happens to be one of the most painful consequences of sexual ambiguity, and Manvendra too was a victim. “I would say it was more painful for my ex-wife. I got married in 1991 and had thought that my attraction to men would die once I get married, but our marriage never got consummated. My wife would keep crying and think that I had an affair. And I could not understand why I wasn’t sexually attracted to her. In our family, people would enquire about ‘good news’ and the poor thing couldn’t even say ‘forget about good news, I’m still a virgin’.” With a shy smile, Manvendra remembered, “When we would watch movies, I would be more interested in Salman Khan or Aamir Khan than the heroines!” Within 15 months of the marriage, they got divorced, which is when he realised that it was “high time that he explored his sexuality. This failure was a huge blow to me”. “I still remember her parting words –‘Look, you spoilt my life by getting married to me. Please don’t do this to anyone else.’ We still don’t talk. I always prayed for her marriage because re-marriage is very tough in royal families. Now she is happily married.”

After his divorce, Manvendra started to read about homosexuality. He chanced upon a magazine for homosexuals called Bombay Dost through which he learned about Ashok Row Kavi, the first person ever to have revealed his sexual identity in public (in 1986), and wanted to get in touch with him. He eventually did, and Ashok volunteered to become his mentor. “I met him in 1995, when I was about 26 years old, at a gay party,” Manvendra recalled. “Ashok made me comfortable about my sexuality, washed away the guilt from my mind, trained me to become a gay counselor and taught me to face the media.” This encouragement pushed Manvendra to break out from his closeted life and tell the world about himself. And soon Rajpipla became famous as the home of the Gay Prince.

Slowly, Manvendra started involving himself with the gay community to fight for their rights. He founded the Lakshya Trust, an NGO dedicated to homosexuals. Lakshya has a very close-knit group of gay individuals working for causes such as generating AIDS awareness, counseling, and fighting against gay sexual abuse, which is the most challenging chore. It’s ruthless when some choose to make gay men a prey to their sexual desperation. In fact, many cases of gay abuse are conveniently swept under the carpet because the crime is often committed by the police. On speaking about this with Manvendra, he shared incidents when his people from Lakshya were harassed by the police and had to give in to forced sex. On a lighter note, he spoke of his experience on Oprah Winfrey’s show. “She asked me if I ever feared getting imprisoned. She wasn’t clear about the situation of homosexuals in India. So I told her that I would have loved it if a policeman took me in because I love men in uniform. One of my fantasies would come true if that happened!” Just then one of his palace helpers entered the room. Following his exit, Manvendra softly said, “He’s on my flirt list,” and smiled. I then decided to ask him about his relationships, and the Prince said that he did have his share of heartbreaks. “I have had two relationships. One was an NRI and belonged to my caste. My parents had also met him. But both the relationships didn’t work out because I realised that both the men were more interested in my fortune and status. It’s only this situation that makes me wish that I was a commoner. It’s tough to find true love,” expressed Manvendra.

So who is Prince Manavendra’s kind of guy? “Oh! I don’t like the body builder type. I don’t like the sophisticated ones. I don’t like the perfumed suited-booted guys. I like the casual, soft kind of guys. And does he have marriage plans on his mind? “It’s a far-fetched idea”, he said. “We are still struggling to get the legal issues straightened up. It’s still lingering in the Supreme Court. Besides, gay marriage acceptance in society is very difficult. My marriage will be a national issue and I don’t want it to be looked down upon. I’m cool with live-in relationships though.” Who would carry forward the legacy of the Gohil dynasty, was my next question. “My father had expressed his insecurities about family lineage and so did the people of Rajpipla. I eventually plan to adopt a child from our family. Our own 650-year-old dynasty’s first ruler was adopted,” he shared.

Manvendra introduced vermiculture in Rajpipla, and is a connoisseur of music. He spends his free time playing the harmonium and participates in live performances as well. But gay activism remains his priority. His status in the society has made Manvendra an idol for gays who wouldn’t have ever mustered the courage to look the world in the eye. Would the Gay Prince of Rajpipla have been happier leading an unknown gay life? “I always tell myself that I was destined to be a part of royal family and be gay so that I could be a voice for other gay men”, and then smilingly added, “I think I couldn’t have asked for anything better!”

Spriha Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof. Rajita Chaudhuri's Website
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands

Planman Consulting
IIPM makes business education truly global
Social Networking Sites have become advertising shops
IIPM ranked No 1 B-School in India
Xxx Like father... Like Sam Xxxx!

Saturday, October 16, 2010

Do Dooni Chaar - Bringing Together Rishi Kapoor And Neetu Singh Was A Huge Challenge

IIPM B-School Detail

Producer Management Arindam Chaudhuri says he had approached Juhi Chawla to play Neetu Singh's character because he was not sure that the actress will agree to make a comeback with 'Do Dooni Char' after a gap of 24 years.

Neetu, who said goodbye to acting after her marriage to Rishi, plays a middle class Punjabi housewife opposite Rishi in the movie, which is due to release on 8th October.

"Rishiji was not sure whether Neetuji will agree. We approached Juhi Chawla but the actress did not want to play mother to an 18-year-old. We finally decided to go back to Neetuji and she loved the script," says Chaudhuri.

Prof. Arindam Chaudhuri, who has produced Amitabh Bachchan starer 'The Last Lear' and national award winning film 'Faltu', says bringing the couple to his film was a huge achievement.
"Neetu has always played very glamorous and elegant roles but for the first time she will be seen playing a middle class woman. In fact, all the clothes that she is wearing in the film have come from Sarojini Nagar. We have given her a complete makeover," says the producer.

Arindam Chaudhuri, who is Honorary Dean for the IIPM Center for Economic Research and Advanced Studies, says his father's life as a teacher inspired him to make the film.

"We wanted to make a film on a teacher's life. The story was developed by director Habib Faisal and me. Our parents were teachers and we have seen the limitations that they face. The film is about a family's journey from a two-wheeler to a car," he says. "It also talks about how consumerism works in a family. It is about consumerism versus family values. Somehow parents have disappeared from our cinema. The family has no role in our films today."

Asked about his next project, Prof. Arindam says he is planning to move to big budget cinema with his next venture, which will also star some known faces. "I entered Bollywood as an outsider but I have a better understanding of the market now. My next venture will have a bigger budget and some known stars but I won't compromise on the story," said Management Guru Arindam Chaudhuri.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
Arindam Chaudhuri – Everything is not in our hands
Planman Consulting
Follow Arindam Chaudhuri on Twitter
Social Networking Sites have become advertising shops

Exclusive Survey: Sex and the city

IIPM makes business education truly global
domain-b.com : IIPM ranked ahead of IIMs
IIPM ranked No 1 B-School in India
IIPM: Management Education India

Friday, October 15, 2010

Exclusive Survey: Sex and the city

16 going on Sex-teen

Sex Education


We, the people of India, have never shied away from the act of sex. We have our population statistics to vouch for it. But when it has come to discussing bedroom troubles with pals, taking expert advice in solving gratification problems or understanding the hormonal changes in our teenage sons and daughters, we have been found seriously wanting. Religious morality, laws drawn up in the Victorian Age, a quasi-feudal system, lack of education and exposure have all played their respective parts in restricting us. Of late, specially in our metros and some other cities, we have been perceiving a change where the morality of the religion is being slowly replaced by a sense based on concern for human rights and individual choices, restrictions are giving way to choices. There are miles to go and there always will be. Many states in the US are still debating whether to legalise abortion. Of course, there are consequences: some positive, some adverse. But there is no point denying it. Without any more foreplay, let's get into the act. Please turn over the page.

The survey has been conducted using a structured questionnaire amongst a randomly selected sample of 1,244 respondents. The survey has been conducted in the five metros of Delhi, Mumbai, Bangalore, Kolkata and Chennai in the age group of 18-35 years. The answers are collected from respondents belonging to SEC A1, A2 and B1 segments wherein 1,124 are men and 120 are women. Most women refrained from taking the survey and hence the fairer sex's sample size covered under the purview of the survey is only about 10 per cent. Out of the total samples, 821 men are married & are living with their spouses and 303 are bachelors. Women surveyed are mostly unmarried. Forty seven female respondents are married and are living with their spouses.

Have you ever had sex?

This is the best start for the survey. All 1,244 respondents have had sex. We did not come across a single celibate in a country of renunciation.

With whom did you have your first sexual experience?

Chastity and virginity are prized possessions no more. Finding out whether a couple is sexually compatible seems to be the in thing.

What is the maximum number of times you've had sex in a day?
If anyone says Indians are sexually inactive, just rattle off the following figures to shut him/her up.

At what age did you first have sex?

Teens and young adults are definitely experimenting with their lives, in tune with figures reflected in global surveys.

How many partners have you had in the last 1 year?

The bulwark of monogamy is still managing to hold out but the figures show that polygamy is on the rise.

Do you currently have a steady sexual partner?

Just like with their savings habit, Indians prefer to have things steady in their bedroom too. But a substantial number of people don't mind rocking the boat.

Have you ever experimented with role-playing and/ or sex toys?

Indians are definitely not the kinkiest of the lot but the lack of availability of sex toys in the domestic market seems to have been a spoilsport for the 23 per cent.

How was your first experience like?

Indians are no more sexually ignorant. The high percentage of 'Excellent' markers and the fact that they remember the occasion are pointers enough.

What do you think about pre-marital sex?

The moral police is completely out of sync with today's young India. An overwhelming majority don't consider this as a taboo any more.

Do you believe sex gives equal pleasure to both men and women?

Sex is no more for the pleasure of the men alone. Well, was it ever? India is frequently ridiculed abroad as a land where women never have orgasms. Hope this leads to a change of that perception.

Have you ever used an escort/massage parlour service for paid sex?

Visiting the red light area is passe. More than a-fifth of the respondents have had paid sex at the upmarket massage parlours or have ordered for home or hotel delivery.

Have you ever visited a red light area?

No matter how sexually liberated we become, visiting a red light area still means a lowly act and there is the fear of contracting diseases. May be, legalisation of the trade will lead to different findings.

Have you ever paid for sex?

We always knew the Indian aversion to pay for water. The same logic goes here. Why pay for something that comes for free? Not that a few don't differ, just like mineral water drinkers.

Is cyber café a better place to have sex?

Cyber cafe and sex? Yes, in India's Tier-II & III cities, this is the best haunt for adult fun and escapades. And it seems more than one-fourth of India's metro dwellers agree wholeheartedly.

Escapades in the park are no longer possible

Blame it on the moral police or those in uniform, the slight of the open umbrella on a park bench has lost its fatal attraction.

Most often you turn to sex for

We are amazed to find that people have managed to create watertight categories with little chance of osmosis or diffusion.

Have you ever encountered/ indulged in office sex?

Now, this takes guts and, as some say, lack of private spaces. An overwhelming majority seems to find it uncomfortable and risky. But the five per cent, one has to agree, are those men and women who will beat the others hands down in a libido count. May be, sex fraught with danger increases the pleasure factor.

Have you ever gone out specifically for a sex holiday?

Honeymoons are perfect example but the term sex holiday has an alternative feel. The good part of this holiday is that you don't need to spend on exotic destinations as you are not likely to leave your air-conditioned room.

How do you rejuvenate your sex life?

You don't usually associate boredom with this act but there is a need to spice it up once in a while. This is one matter on which every respondent unanimously feels that there is a need to rejuvenate his/her sex life. Used to the daily grind in the office, this is somewhere you can probably get a bit creative as well.

Do you believe that sex also takes place at the workplace?

Honestly speaking, there is nothing to believe or disbelieve. This is not a matter of faith. It happens for sure. You either know it or you don't. But it seems that a few people are not even interested.

Given a choice where would you like to have sex?

Here the placid Indian makes himself/herself heard again. The 'car'walas seem to be inspired by Hollywood. Office work can get you fired and workout in the park may land you in jail. But the elements of risk and danger can surely be more exciting.

Do you expect the woman/man you marry to be a virgin?

Indians are practical people. So they don't expect a miracle. Young people in the cities also place compatibility higher than chastity and virginity on a priority list when it comes to choosing partners.

If you live separately, do you enjoy your sex life more?

A majority thinks sex is a matter between two individuals and having your mom and dad in the next room makes you tone your voice down. Those who live in three-storey mansions don't agree but they are a lucky minority.

Do you use any kind of protection for safe sex?

The fear of AIDS and other sexually transmitted diseases has led to greater use of condoms. Emergency contraceptive pills and other means lag far behind.

Have you ever had unprotected sex and woken up worried?

It's obvious most Indians plan in advance. After all, giving into momentary lapses of reason is not really our cup of tea. A few people have burnt their hands once but then, some don't seem to have learnt anything at all.

Would you forgive your partner if he/she cheated on you?

Now, this is sensitive territory. A sexual revolution may be sweeping India but only a handful are sure about forgiving their partner. All religions talk about forgiving sinners. Can we take a cue from this?

Do you think live-in relationships lead to a better sex life?

Today's youths definitely like no-strings-attached relationships. But then, is live-in that much different from marriage in case you don't live in a joint family?

Are you satisfied with your sex life?

In spite of all talks about conservatism, taboos and social backwardness, in the end what matters most? And it seems that we are faring pretty well.

What are your views on gay sex?

Now, who would have guessed that a country where gay sex is punishable by law would have thrown up the following results? But with prominent citizens coming out of the closet and the political and judicial class reviewing age-old codes and laws based on Victorian morality, the LGBT cause has got a new lease of life.

Do you think sex education should be given to children?

No child is immune to sex education, no matter whether she learns it at school or not. The point is to choose between teaching and self-discovery. Both have positives but the latter is a riskier proposition.

How important is sex in your life?

Sigmund Freud saw sex drive or libido as the single most important driving force of all human endeavours. It seems people largely agree with him.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.IIPM’s Management Consulting Arm - Planman Consulting
IIPM: Planman Stars – Event management made easy
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Social Networking Sites have become advertising shops
Planman Technologies – IT Solutions at your finger tips
Planman Consulting

IIPM makes record 10,000 placements in five years
Follow Arindam Chaudhuri on Twitter
IIPM B-School Detail
IIPM makes business education truly global