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Friday, September 24, 2010

Arindam Chaudhuri’s Planman Motion Pictures presents its latest release 'Do Dooni Chaar'

Planman Motion Pictures is one of the most progressive film production houses in India, growing very fast in the pacy Indian entertainment Industry. It was founded in 2002 by renowned management expert and entrepreneur, Professor Arindam Chaudhuri. The company has in a short while, created a distinctive mark in the Indian motion pictures scenario with its choice of films, marketing and releases. Apart from the main stream cinema, the company also indulge in the making of offbeat movies. Planman Motion Picture’s latest release, Rituparno Ghosh directed Dosar, which was officially selected at the Cannes Film Festival, swept the box office, critics, national and international film awards alike. The company is into the making of hindi, english as well as bengali films. The very young team at Planman Motion Pictures, is led by Subho Shekhar Bhattacharjee, has a vibrant mix of creative talents and seasoned producers. The team works with a vision to create original differentiated cinema with new professional and transparency benchmarks. Planman Motion Pictures, is now coming up with their much awaited latest release- Do Dooni Chaar, starring Rishi Kapoor and Neetu Singh. Rishi Kapoor and Neetu Singh are real life husband and wife who have acted in numerous hit movies together like - Khel Khel Mein, Rafoo Chakkar, Doosra Aadmi, Amar Akbar Anthony and others. They are again coming together to lit the silver screen after a long gap in the much awaited movie made under the banner of Planman Motion Pictures - Do Dooni Chaar.

Do Dooni Chaar (The Journey From A Scooter To A Car)

It is the story of the middle class man and his tireless endeavor in coping with the fast, new 'India Shining'. It's funny, real and heart warming. We all have our own scooter – to - car tales. We are all our own Duggal. Do Dooni Chaar makes us see the Duggal in us with the rare chance to laugh at ourselves.

The Story
When was the last time you saw something - on a window display, on Amazon.com, in the flight magazine - and told yourself,'' Someday, I'll buy that!? Santosh Duggal fights that battle almost everyday! His animated family's needs far surpass his paycheck.

Yet, they are happily managing. But, when Duggal is busy counting the notes on the first of every month, his wife, kusum doesn't miss the freshly painted neighbor's walls for Diwali, Payal steals a glance at the Farooqui uncle's car and Deepu gapes at the new iPod his friend flaunted. Until, one day arrives Phupho, Duggal's 'little' sister from Meerut.

She is here to invite them to a wedding at her in-laws and give them an ultimatum. They have to come by a car. The only problem is that the Duggals don't own a car! Phupho's solution? “Khareed lo!”. There is too much of Phupho's pride at stake to reconsider going to the wedding. So the Duggals gear up for their first big purchase in years. Santosh Desai panics and the family secretly high - fives one another.

The piggy banks are emptied. The PF is encased. A loan is applied for. Long forms are filled. New hiding places in the house are found, where everyone discreetly kept their savings. But the real battle lines are drawn within the house. The four of them can't seem to agree on anything- the car, the make, the color...Like Payal says, “Humare ghar par discussions aise hi hote hai!”. A mad journey of chaos, realizations, calculations, confrontations and bonding follows. After putting together all their resources, there is one big hole that remains to be filled. And then comes a gigantic lurking temptation. An easy way out? Will they take it? Do Dooni Chaar will bring back to your minds the memories of your own family's story.

For More IIPM Info, Visit below mentioned IIPM articles.
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Wednesday, September 15, 2010

IIPM’s Management Consulting Arm - Planman Consulting

IIPM is India’s premier B-School. IIPM was established by economic visionary Dr. M. K. Chaudhuri in the year 1973. It ranks among the top 5 b-schools in India. The institute has 18 campuses throughout India. Planman Consulting, is the sister concern of IIPM.

Planman Consulting is India's largest multi interest consulting and business services corporation engaging a variety of organizations, institutions and enterprises in diverse industry and government verticals. It was established by renowned Management Guru- Professor Arindam Chaudhuri in 1996. Planman Consulting’s core competency remains its people. The teams that make up Planman’s projects work forces worldwide comprise of individuals who have developed competencies in specific industries. Planman’s Consulting services are utilized by a number of the Fortune 500 organizations. There are various sister concerns of Planman Consulting, namely:

Planman Media (A publishing house)
Planman HR (A human resource consultancy)
Planman Financials (A financial company)
ICMR (Market Research Company)
Planman Marcom (Advertising and PR Company)
Planman Motion Pictures (Film production house)
Planman Technologies (An IT firm)
Planman Stars (An Event Management Company)

Another unique feature associated with the Planman Consulting is the EDPs (Executive Development Programs). EDPs are also regularly conducted through Planman Consulting for India Inc. by IIPM professors along with some of the best known professors from the top B-Schools in the recent past.

Within a short span of 14 years of its existence, Planman, as a company has carved a niche for itself and is seen as one of the most respected company of Corporate India.

For More IIPM Info, Visit below mentioned IIPM articles.
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Monday, September 13, 2010


He had a job to make a fledgling grow at a time when the big guns were getting battered by times. Today, the storm has passed and what remains is a ‘huge year’ ahead...

Retail was one of the favourite words until the slowdown occurred. All hopes of making it big were dashed and millions of rupees in investments were washed away. There were big winners and bigger losers. But at the same time, when there were others burning the tracks with speedy expansion plans, there was one start-up in the retail space – Mahindra Retail – which chose a different path. With its mom & me retail outlets, it not only defied the age-old strategy of establishing a name in the retail space through generic grocery and vegetable business model, but also went slow at a time when everyone was scampering to grab more space... Although criticised for its strategic intent initially, it survived the crash, came stronger than most competitors and today appears to be gearing up for a rather different new year, with its plans to open 50 new retail outlets in 2010. K. Venkataraman with his team believes that he can take the current count of seven stores to 57 without many headaches. Today, mom & me is betting big on the expecting parents, luring them with each offering and taking care than the mom & me brand becomes recognised for care and special offerings. A 4Ps B&M exclusive interview with the man who led this careful march ahead...

What challenges did you face during the initial phase when you decided to open the retail outlets?
Earlier, we were not into retailing, and so the initial bottleneck of entering the industry should have practically posed a big problem. But we did our homework and research for two years before opening our first store, therefore there we no problems like figuring out the right property, logistics issue et al. But there were some problems that crept up due to the format of specialised retailing that we got into…

Can you give us some details about such problems?
Since it was a specialised retail format, we didn’t know the accurate manpower. Then, figuring out all possible merchandise that an expecting woman would require required that we become extremely careful when it comes to choosing the type of products that we needed to keep in our stores.

Did the presence of big retail brands make it difficult for you to establish ‘mom & me’?
Not really, as our target audience was very focused, and we were offering services to this target audience that were unique. When motherhood starts, various things are required and we started offering them under one umbrella. Then, pricing also became an important factor and we didn’t keep our prices exorbitantly high. I think such strong bases were enough to promote and push ‘mom & me’.

But compared to other players in the market, don’t you think, you have been slow when it comes to expansions?
We know that we have been following a very slow retail penetration model, but we never really believed in opening stores unless and until we had a full back-up to support the store(s). And then there was no point in opening-up stores by disturbing the financial equity of the company. Our stores had to be located in prime areas or in the prime points in any locality, therefore mapping down such points was time consuming and costly.

So would you continue with such a slow growth model?
See, the initial two years was a testing phase for us, so now we know the exact property layout and the brand is fast getting well known too. Hereon, we would definitely adopt a more aggressive expansion strategy. For instance, in 2010, we would be opening 50 more stores and this would not be limited to only where we are already present. The growth will happen in new locations too.

Do you have any plans to take ‘mom & me’ overseas?
Yes, in fact we would be leveraging from our other businesses. Say for instance, Scorpio has retail outlets beyond the national boundary and opening a ‘mom & me’ store in such locations can be an option. In fact, every year we have the ‘blue-chip’ conference where group heads of Mahindra’s various ventures meet to discus how the group can benefit from each others’ business and several such issues are discussed. So the plan is on...

Would you roll out any other specialised retail formats in the future?
We are open to that option, but right now we haven’t thought about it. But we would never enter into the regular retail model; it has to be a ‘specialized’ model.

K. Venkataraman is the Managing
Director of Mahindra Retail

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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