The truly ‘filmy’ script

IIPM PUBLICATION

When we met Manmohan Shetty, Founder and Chief Managing Director, Adlabs, we realised that in an industry where fortunes change every Friday, Adlabs is one company that has literally given ‘hits’ time and again to the box office. Adlabs has today blossomed into a brand better known for being a ‘multiplex’ exhibiting movies, than for its core areas, namely, film processing, film production, and distribution of movies in its state-of-the-art multiplex movie theatres. Shetty recalls one incident, “People asked me how could someone come to a jungle (Adlabs Wadala, Mumbai) to watch a movie?” The answer to that, as they say, became history. This ‘entertaining’ enterprise has ventured into newer vistas, the most recent being radio. States Tarun Katial, COO, Adlabs Radio, “While metros are ideal to establish brand recognition and recall, other virgin markets are completely new and fresh to explore.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative