Brand Busters

IIPM Best MBA Institute

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:

• Product positioning clarity
• Clinching benefit to the Brand
• Presence of a power idea
• Visibility of Brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Craftsmanship

Here’s the 4Ps B&M verdict for the fortnight ended February 13, 2007. First come the print ads, then the TVCs. Ready for a piece of the action?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative