IIPM Admission

Thursday, March 01, 2007

Brand Busters

IIPM Best MBA Institute

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:

Product positioning clarity
Clinching benefit to the Brand
Presence of a power idea
Visibility of Brand personality
Expectancy of communication
Single-minded focus of message
Reward to the prospect
Visually arresting

Here’s the 4Ps B&M verdict for the fortnight ended February 13, 2007. First come the print ads, then the TVCs. Ready for a piece of the action?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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