The Marketing of love

IIPM PUBLICATION

“I feel it in my fingers I feel it in my toes, The love is all around me, And so the feeling grows”...

The maximum number of songs in this world are written on this, the largest number of greeting cards in a single day are sold for this, the maximum quantity of diamonds are gifted because of this... Love, love, love – it’s not only making the world go around, but also the cash registers of leading corporations

I have been humming this song for days, and wondering why! It’s one of my favourites, but not one to be sung for days. I tried to figure out why, and then realized that everywhere I looked, every shop I went to, every website I visited, every dinner I attended, there was one thing that was always present; and that too in large doses – love! Yes, I realized it’s that time of the year when love is on sale, everybody, everything, is drenched in “red,” the colour of love. The red hearts, the red roses are just ‘unmissable’.

If Saint Valentine were here, he would have been a very happy saint, for what he did in secret and under great fear, is today being done so openly and with so much gusto that even those remotely aware of him cannot miss this day.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri(Renowned Management Guru and Economist) Initiative

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