IIPM: An intriguing story of growth and envy
•Ogilvy & Mather, Mumbai has won the multi-agency pitch of Religare Enterprises, leaving behind accomplished agencies like JWT, McCann Erickson, TBWA, Law & Kenneth, et al. O&M was already handling Religare’s mutual funds business, and as per Subhrangshu Neogi, Director, Brand and Corporate Communications, Religare Enterprises Limited, will now look after the full range of products and services offered by it. The account is estimated to be around Rs.30 crore.
•Starcom Worldwide has been appointed by Walt Disney Corporation as its media partner agency. Starcom will be responsible for Walt Disney’s media strategy and investment across all business verticals like broadcasting and home entertainment, across all media forms. In a separate multi-agency pitch, Starcom also bagged the media rights for Eko India Financial Services – a financial company extending mobile banking services. Starcom will promote Eko’s business through strategic media planning and execution.
•Vizeum India, a unit of Aegis Media has won the account of Luxor Writing Instruments, which was previously handled by Lintas Media.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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