IIPM Admission

Friday, May 05, 2006

IIPM : Too fast, too furious

Talk of designer cars in India and the name of Dilip Chabaria cannot be far behind. His DC Design (DC) has handcrafted more than 450 vehicles, including Amitabh Bachchan’s van, and even fulfilled auto needs for brand imagery of companies like Orange, Videocon, CNBC and NDTV. Auto customization could range from highlighting and designing your car interiors and exteriors, exotic paint jobs in multiple hues and designs, customised modifications and prototypes, upgrading performance by added enhancers and innovative in-car audio and video systems, et al….

The latest kid on this block is Autopsyche. In the company’s own words “…we are just a bunch of car crazy freaks, who come up with random weird ideas for your vehicles and decide to implement all of those customisations on your beloved babies and make you pay through your noses for it.”

If that’s not by ‘design,’ what is?

Read Complete IIPM Article, Click on IIPM Article

Source :- IIPM Editorial, 2006

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