IIPM Admission

Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Monday, July 11, 2011

Internet Scams and Frauds: Internet scammers want your money

Internet scammers generally want one thing: your money. To get it, they'll Cautiontry to scare you into divulging account information, trick you into opening a harmful attachment, or dupe you into sending personal information. In short, scammers trade on the hope that you're gullible enough to fall victim to their deceptions, which are constantly changing.

Here's a rundown of some of the latest types of internet fraud schemes and advice on how to protect yourself.


Deactivation messages

From the 'scare you to act' department come email messages Deactivation Messagesthat threaten to deactivate your account if you do not click an embedded link to verify account details. Often, these messages claim that some kind of suspicious activity has occurred with your account, and the only way that you have to keep your account from being shut down is to click the embedded link immediately or within a certain amount of time.

Facebook users have recently been hit with such a scam. A message purporting to be from the 'Facebook Security Team' tells recipients that their accounts have been compromised and they have 12 hours to follow a link or they risk de-activation. Bottom line: Never click links in messages that claim that your account will be de-activated if you don't. If your account with a reputable organisation is ever actually compromised, the company will be smart enough to provide information about the situation in a way that does not require you to click any link, either to confirm any information or to re-activate your account.


Requested attachment messages

Email attachments, especially in messages from people Requested Attachment Messagesyou don't know, are common carriers of malware, spyware, or viruses. Scammers know that, by now, most people either do not open attachments sent by strangers or set up spam filters to remove such messages from their inbox automatically.

But senders of harmful attachments have become smarter, targeting users who may be expecting to receive attachments by email or who can be tricked into thinking they may have requested an email attachment. The US Federal Bureau of Investigation recently uncovered a scheme in which cyber criminals sent email attachments disguised as resumes to businesses who had posted jobs online. The attachments, once opened, unleashed malicious software that allowed the scammers to gain access to online banking credentials and ultimately to initiate wire transfers of money.

Bottom line: Always be suspicious of attachments, and be sure you use security software that scans email attachments before you open them.


'Facebook team' messages


It's no surprise that with over half a billion users, Facebook Facebook Team Messagesgarners its own category of scam alert. Messages claiming to be from the ‘Facebook team’ are on the rise, and most of these prompt recipients to divulge account logon credentials.

One prevalent scam, for example, instructs recipients that Facebook is implementing a new login system that offers increased account security. To use the new system, the message says you must click a link to update your account. If you do, your login information will be stolen once you enter it.

Bottom line: Never 'update your account' via a link provided in a message. If you suspect that such a message is valid, visit your account by opening a web browser yourself and accessing it the usual way.


Prize collection messages

Who wouldn't like to wake up one day to find that they had Prize Collection Messageswon a prize, a sweepstakes, or some money that they weren't expecting? Fraudsters know that the answer is 'almost no one,' which is why email messages claiming that 'you won' continue to flow. The latest twist on this tactic, however, is for the email scammer to claim that in order to receive the prize or monetary award, you must first provide a host of information by email.

A '2011 Rugby World Cup Lotto Promotion' email message is just the latest example of this type of fraud. The message, which purports to be from the 'International Rugby Board (IRB),' claims that the recipient has won one million dollars by having one of the lucky email addresses drawn in a lottery that allegedly involved 'all the email addresses of people that are active online.'

Scammers know that people are suspicious of embedded links these days, however, so instead of having the recipients click a link, this scam asks the recipient to send a great deal of personal information to the email address of a 'claims administrator.' While no account information is solicited, enough personal information to facilitate identity theft is.

Bottom line: Never send personal information -- including name, address, age, and date of birth - to any stranger or supposed organisation by email.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Excom Prof. Rajita Chaudhuri's Profile
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
GIDF Club of IIPM Lucknow Organizes Blood Donation Camp
Mobile application for Nokia phones is launched by The Times of India
Watching porn video is not a crime

Domestic violence has been a silent relationship killer since time immemorial.
IIPM: Indian Institute of Planning and Management
Highest Radiation Mobile phones launched
Rajita Chaudhuri's tips to start a new trend in Market
IIPM Prof Rajita Chaudhuri - The New Age Woman

Monday, June 06, 2011

Rush Hour For The Internet

1 pm on a week day. For an office-goer aged 25-plus, one would presume it would be lunch time. Perhaps, time to connect with other colleagues or catch up with friends and associates over a meal.

Here's the revelation. The time between 1 pm and 2 pm has emerged as the 'peak hour' in terms of reach of the internet medium. It turns out, when a regular office-goer takes a break for lunch, he actually starts surfing the internet for areas of interest, whether it is emails, portals, banking or shopping.

According to IMRB International's all-India Web Audience Measurement (WAM) data for the month of March, on a base of 43.4 million users, peak hours on the internet vary for people aged 15-24 years and for those who are 25 years and above. In the 25-plus age bracket, the peak hour is between 1 pm and 2 pm with around 19 million users hooked to the net out of the total 25.4 million. This is followed by a declining trend throughout the day until mid-night.

For a youngster aged 15-24 years, the trend would be slightly different. The peak hour shows a stable trend throughout the day between 12 pm and 10-11 pm with 13.6 million users tuned in out of a total of 18 million.

Cut to a weekend, and the peak hour definition gets a little tweaked. The traffic is at its highest at around 12.30 pm for users aged 25 years and above, with about 15 million users. While for a person aged 15-24 years, the peak rush is seen more or less at the same time as his 25-plus counterpart, but there's a stable trend throughout the day with 10.7 million users.

"Internet usage starts reaching a peak from 10-11 am. For the older age groups, the usage peaks again from 1-2 pm. Internet usage in a way compliments the other media vehicles radio and television. So when radio usage starts dropping after the morning drive time, Internet usage picks up and is fairly consistent till evening 6-7 pm time band after which TV picks up," said Balendu Shrivastava, group business director, IMRB International.

It was only in November last year that IMRB International launched WAM to start measuring web rating points, similar to television rating points (TRPs) are used to measure television viewership.

According to IMRB's WAM data, E mail, search and social networking are the top three categories online. Peak hours in terms of usage would be different for each of these.

Marketers want robust measurement tool Unraveling of the peak hour for internet can assist marketers in making informed decisions on advertising. Web measurements would be useful for marketers to identify the right internet portals to use for a pre-defined target audience for a brand.
"These measurements have made what used to be gut-feel spends earlier to a more scientific approach," said Tanya Dubash, executive director & president marketing, Godrej Industries.

According to Dubash, however, the objective of using internet for most advertisers is to build engagement with the brand and not exposure to an advertisement. "Rather than defining our internet spends by peak traffic hours on the internet, we would rather drive our internet spends to placing our ad in the right environment/context that will enable an interaction for the brand with the internet user. So I would always go for an engagement /advocacy model on our internet spends rather than an exposure model based on peak traffic," said Dubash.

Notionally, the concept of peak-hour and non-peak hour already exists among marketers. Dabur India's marketing head (skin care), Sanjay Singal, said, "Even today some companies look at sending out promotion e-mailers on Fridays since they stand a better chance of grabbing greater and quality consumer eyeballs over the weekend when a person surfs the net at leisure. In fact, even with our Dabur Uveda online sales portal, we have witnessed a marked surge in visitor traffic, led mostly by working women."

Considering that internet is mainly dominated by males, young adults and city-users, Dubash said the group's endeavour is to advertise select brands relevant to this audience on the internet. "However given the growing number of mobile users who are accessing the internet, I am estimating the mobile internet to explode across audiences and make internet a viable medium to use for all our brands across all target audiences and that day to me is not too far away in India " said Dubash.

There is a growing interest among advertisers to demystify the internet medium in terms of user profiles. This has prompted market research firms to move in this direction. While IMRB has launched WAM, The Nielson Company , on the other hand, is working on an audience measuring metrics based on the convergence platform. Marketers, however, believe that the robustness of the measurement system is more important so as to instill faith in an advertiser to put his money behind the medium.

At present, ad spends are directed mainly towards the dominant media like television. Online forms merely 2 per cent of the total advertising pie.

For More IIPM Info, Visit below mentioned IIPM articles.
ABN AMRO seeks India bank licence
IIPM announces Anna Hazare Fellowship
Congress talks tough at core group meet on Ramdev
GIDF Club of IIPM Lucknow Organizes Blood Donation Camp
Mobile application for Nokia phones is launched by The Times of India
Watching porn video is not a crime

Why your wife or girlfriend seems "off sex" of late?

A Healthcare Issue: Private hospitals' efficiency questioned
Katrina Kaif: A British Indian Actress Born on July 16, 1984
Domestic violence has been a silent relationship killer since time immemorial.
IIPM: Indian Institute of Planning and Management

Tuesday, May 24, 2011

A "secure" Internet

IIPM Prof. Arindam Chaudhuri on Internet Hooliganism

Sachin Pilot, Union Minister of StateSachin Pilot, Union Minister of State, Communications and Information Technology and Member of Lok Sabha, Government of India.

TSI: The new set of rules notified by the government have had mixed reactions. What is the government's rationale behind bringing these new set of regulations?

Sachin Pilot (SP): The new rules notified by the Department of Information Technology in April, 2011, are absolutely in line with the global best practices and set standards worldwide. The idea is to ensure a clean, safe and secure cyberspace for individuals, organisations and financial and business transactions. Moreover, this move by the government is not something new to the world. It already exists in most countries and we have just replicated these global best practices and introduced them in India. What we have tried to do is put a standard structure in place which will prevent the rising cases of cyber crime, fake identities, phishing, financial frauds etcetra.

TSI: There have also been discussions on how the new rules could hamper the right to freedom of speech and expression and critics, including bloggers, have gone loud on this issue. How do you respond to these apprehensions?

SP: I am saying this once again. The idea here is to ensure a safe and secure cyberspace for Internet users in our country and they are in line with the accepted norms worldwide. As for the allegations on the rules curbing freedom of expression, I don't think they hold any merit. The right to freedom of speech and expression is recognised as a human right under India's Constitution and we are nobody to challenge it. We are actually the custodians of what has been put down in the Constitution. So, contrary to the views that have surfaced in the media and over the Internet, there is absolutely no attempt or intention to curtail the freedom of speech or impose any sort of a gag on anybody.

TSI: With the new rules in place, certain critics have said that the new rules will provide the Government of India an opportunity to exercise control on all content over the Internet. May not be true, but really, is this an aspect that the government is interested in?

SP: Let me make something very clear. The government has absolutely no role to play here and hence there is no question of us [the government] controlling content in any manner. The onus here will actually rest on the users and the intermediaries. The new rules require hosts or owners of websites to take action against objectionable content that is considered disparaging, harassing, blasphemous or hateful. It has to be understood that people have used the Internet to indulge in character assassination and financial frauds. The new rules are an attempt to put an end to such malpractices which are thriving on the misuse of the Internet.

TSI: In the event of a complaint, regarding an intermediary, say Google, how would you bring them to task? Do you think the companies will abide by the new rules set?


SP: India is an open society and it also has one of the world's best systems of jurisprudence. If anybody thinks he has been wronged, he has all the right to take legal recourse. The laws of the nation apply to everyone, irrespective of their might and status. Moreover, a fair open house discussion was held by the IT department will all stakeholders before framing the rules. Critics' concerns over personal information being leaked out are also unfounded. There is no need for any apprehensions or fears over the new set of rules.


TSI: In the given context, how is the new set of regulations going to translate for the industry?

SP: We believe in free Internet. We have a high Internet penetration of 8% to 9% and with broadband internet catching up fast, the numbers are only going to shoot higher. With such a promising scenario, there is an urgent need to apply global best practices in terms of Internet usage while keeping our priorities right. Anything that threatens the unity, integrity, defence or safety of our country cannot be allowed to flourish. The new rules are a right step in the right direction and these rules will help in the growth of the Internet industry in India.

For More IIPM Info, Visit below mentioned IIPM articles.
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
GIDF Club of IIPM Lucknow Organizes Blood Donation Camp
IIPM: Indian Institute of Planning and Management

IIPM in sync with the best of the business world.....
IIPM BBA MBA Institute: Student Notice Board
IIPM Prof Rajita Chaudhuri's Snaps