Mumbai attacked again, 3 blasts in Dadar West, Zaveri Bazar and Opera House, killed 19

Terror struck Mumbai again when three serial blasts in crowded areas killed 18 people and injured 113. The blasts took place in Dadar (West), Zaveri Bazar and Opera House.

Mumbai Police Commissioner Aroop Patnaik said it was a terror strike. Prime Minister Manmohan Singh asked Chief Minister Prithviraj Chavan and Home Minister P Chidambaram to extend all possible help to the families of the dead and the injured.

TERROR ATTACKS IN MUMBAI SINCE 1993
MARCH 12, 1993 Blasts at 13 places kill 257 people, injure 713
DECEMBER 6, 2002 Twenty-five injured when a bomb explodes at Bombay Central railway station
JANUARY 27, 2003 Thirty hurt in a blast at a shopping complex outside Vile Parle station
MARCH 13, 2003 Eleven people killed and 65 injured in a blast in a ladies special train
AUGUST 25, 2003 Twin blasts at the Gateway of India and Zaveri Bazar kill 46 and injure over 160
JULY 11, 2006 Seven blasts at 7 locations in local trains across Mumbai left 181 dead
NOVEMBER 26, 2008 164 killed in terror attacks

ATS registers three cases and starts probe in Mumbai blasts

The Maharashtra Anti-Terrorism Squad (ATS) on Thursday registered three cases in connection with the serial bombings that left 18 people dead and 131 injured. "
ATS chief Rakesh Maria told reporters, ATS has taken over the probe and 12 joint teams of ATS and crime branch have been formed and we are being closely assisted by Central agencies. This case is being taken up on priority".

The maximum casualty in the last evening's terror attack was witnessed at Opera House where 10 people were killed. Seven persons died at the explosion at Zaveri Bazaar, the police officer said.

The third blast took place in Dadar. "Samples have been taken from the blast sites. Forensic experts are sifting through the debris for more evidence. It is too early to say anything regarding the kind of explosives used," he said, adding all angles will be probed.

The ATS chief requested people not to indulge in rumour mongering. "Even this morning there were rumours about six unexploded bombs being found in the city. We request people not to believe in such rumours and assist the administration in maintaining peace.

The BJP and Shiv Sena protests against Mumbai blasts

The BJP and Shiv Sena organised protests in the city on Thursday to denounce the serial bombings in Mumbai on Wednesday.

The BJP, under leadership of city unit chief Vikas Mathkari and MLA Girish Bapat, organised a silent protest at Savarkar memorial on Karve Road. "Since 1993 this is 14th terrorist attack in Mumbai. All citizens in the country are with the government to fight terrorism," Mathkari said. He also denounced Congress general secretary Rahul Gandhi's alleged statement on the Mumbai balsts.

The Shiv Sena organised a separate protest at Mandai. Sena leader Sham Deshpande said that the Pune people firmly support the Mumbaikars in their hour of crisis.

The BJP state unit chief Sudhir Mungantiwar said in a press statement that the government should firmly tackle the terrorism menace and that the entire country stands united to combat terrorism.

Opposition parties have organized protests in Western Maharashtra also.

Rush Hour For The Internet

1 pm on a week day. For an office-goer aged 25-plus, one would presume it would be lunch time. Perhaps, time to connect with other colleagues or catch up with friends and associates over a meal.

Here's the revelation. The time between 1 pm and 2 pm has emerged as the 'peak hour' in terms of reach of the internet medium. It turns out, when a regular office-goer takes a break for lunch, he actually starts surfing the internet for areas of interest, whether it is emails, portals, banking or shopping.

According to IMRB International's all-India Web Audience Measurement (WAM) data for the month of March, on a base of 43.4 million users, peak hours on the internet vary for people aged 15-24 years and for those who are 25 years and above. In the 25-plus age bracket, the peak hour is between 1 pm and 2 pm with around 19 million users hooked to the net out of the total 25.4 million. This is followed by a declining trend throughout the day until mid-night.

For a youngster aged 15-24 years, the trend would be slightly different. The peak hour shows a stable trend throughout the day between 12 pm and 10-11 pm with 13.6 million users tuned in out of a total of 18 million.

Cut to a weekend, and the peak hour definition gets a little tweaked. The traffic is at its highest at around 12.30 pm for users aged 25 years and above, with about 15 million users. While for a person aged 15-24 years, the peak rush is seen more or less at the same time as his 25-plus counterpart, but there's a stable trend throughout the day with 10.7 million users.

"Internet usage starts reaching a peak from 10-11 am. For the older age groups, the usage peaks again from 1-2 pm. Internet usage in a way compliments the other media vehicles radio and television. So when radio usage starts dropping after the morning drive time, Internet usage picks up and is fairly consistent till evening 6-7 pm time band after which TV picks up," said Balendu Shrivastava, group business director, IMRB International.

It was only in November last year that IMRB International launched WAM to start measuring web rating points, similar to television rating points (TRPs) are used to measure television viewership.

According to IMRB's WAM data, E mail, search and social networking are the top three categories online. Peak hours in terms of usage would be different for each of these.

Marketers want robust measurement tool Unraveling of the peak hour for internet can assist marketers in making informed decisions on advertising. Web measurements would be useful for marketers to identify the right internet portals to use for a pre-defined target audience for a brand.
"These measurements have made what used to be gut-feel spends earlier to a more scientific approach," said Tanya Dubash, executive director & president marketing, Godrej Industries.

According to Dubash, however, the objective of using internet for most advertisers is to build engagement with the brand and not exposure to an advertisement. "Rather than defining our internet spends by peak traffic hours on the internet, we would rather drive our internet spends to placing our ad in the right environment/context that will enable an interaction for the brand with the internet user. So I would always go for an engagement /advocacy model on our internet spends rather than an exposure model based on peak traffic," said Dubash.

Notionally, the concept of peak-hour and non-peak hour already exists among marketers. Dabur India's marketing head (skin care), Sanjay Singal, said, "Even today some companies look at sending out promotion e-mailers on Fridays since they stand a better chance of grabbing greater and quality consumer eyeballs over the weekend when a person surfs the net at leisure. In fact, even with our Dabur Uveda online sales portal, we have witnessed a marked surge in visitor traffic, led mostly by working women."

Considering that internet is mainly dominated by males, young adults and city-users, Dubash said the group's endeavour is to advertise select brands relevant to this audience on the internet. "However given the growing number of mobile users who are accessing the internet, I am estimating the mobile internet to explode across audiences and make internet a viable medium to use for all our brands across all target audiences and that day to me is not too far away in India " said Dubash.

There is a growing interest among advertisers to demystify the internet medium in terms of user profiles. This has prompted market research firms to move in this direction. While IMRB has launched WAM, The Nielson Company , on the other hand, is working on an audience measuring metrics based on the convergence platform. Marketers, however, believe that the robustness of the measurement system is more important so as to instill faith in an advertiser to put his money behind the medium.

At present, ad spends are directed mainly towards the dominant media like television. Online forms merely 2 per cent of the total advertising pie.

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