Hey! Where’s my tattoo?

IIPM, GURGAON

...lost in the capsules, maybe!

Honey, it sure must’ve been the truest moment of love when you got ‘I Love Dick’ tattooed on your body. So what if your relationship with the bozo lasted just three weeks. Or even if it later occurred to you that it was the stupidest decision of your life. Heck, tattoos and love are for keeps, aren’t they? Fret not, we’ve got a simple exit strategy for you, and no we aren’t referring to the costly and painful multiple laser treatments used to remove tattoos. Developed by Harvard Dermatology Professor, Rox Anderson,and marketed by a California- based company called Tat2BeGone, a spanking new ‘permanent, yet removable’ tattoo imprinting dye, slated to rock tattoo parlours this fall, guarantees that if your boy friend’s history, so will be your passion-forsaken tattoo. The tattoo ‘brew’ is created by ‘storing dye in microscopic capsules’ that, though permanent, can be zonked away with the swish of a painless and cheap ‘single’ laser session. Mike Cowasji, a renowned tattoo artist says, “At last, we’ll not have to rack our brains when a customer wants to get a tattoo removed! Also, we’ll get a cleaner canvas to work on!” With a report suggesting 36% of Americans aged 18-29 having tattoos, one can wonder how easily this ‘vanishing’ elixir will encourage more of ‘em yankees. Come to think of it, if only those Harvard nitwits could’ve invented some such inkpotion for our glorious graduation marksheets and our marriage certificates and our performance appraisal forms and for... Hallelujah, the Lord gives new hope!
Edit Bureau: Pooja Priyadarshini

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

BANNED!

IIPM - Admission Procedure

Is I&B Ministry’s ad ban spree mere outrage at obscenity or a move to gag the industry?

The thunder-down-under (read men’s jocks!) has been given a solid jolt by being served (legal) notice to stop the plunder and surrender to the august body called the Information and Broadcasting Ministry (I&B). Two ads in this category – Amul Macho (ranked as Bakwaas ad by 4Ps B&M) and Lux Cozy have been alleged to have a ‘negative’ effect on zillions of tele-viewers and generally playing havoc with the very concept of ‘family viewing’!

Coming ahead of the proposed broadcast bill – designed to control media outbursts of the wrong kind – the banning of these ads is being seen by many in ad-frat as sending out the wrong signals. Within the media industry as a whole, advertising was the only vertical where self regulation had been somewhat successful, with ASCI (Advertising Standards Council of India) exercising some control. ASCI had given these two ads the ‘clean’ chit just about a month ago, and the I&B (over?)ruling now has only served to undercut the ASCI authority. The word ‘gag’ has also been making the rounds.

Before anything else, what are these ‘evil’ ads about and what are they saying – or showing – that have shaken up the sensibilities of these august bodies? The Amul Macho ad shows a young, attractive woman at a ghat, with a bundle of clothes, who is seemingly washing her husband’s Amul Macho underwear. Her expressions while washing the garment (arguably totally fantasy driven) shocks her companions and her body language blows their mind. The voice-over comes on to the super: Amul Macho – Crafted for Fantasies. The Lux Cozy ad too has a washerwoman, who’s calling at an apartmentto collect laundry. A man (wearing only a towel) opens the door; but accidentally drops the towel. Well, the washerwoman’s eyes – darting fast and furious - at the undies, register naughty delight!

The powers-that-be are however far from delighted at these slip ups and refuse to believe it is ‘andar ki baat hai’ anymore. Over-ruling ASCI’s earlier green signal to the Amul Macho ad, they have banned it as ‘vulgar’ and ‘unfit for family viewing’ and point toward sustained pressure/complaints from the general viewing public. According to ASCI, the difference in opinion (between the two) comes due to the difference in the respective codes being followed by them. Now, that’s a real original one!

While the I&B Ministry bemoans that “more than vulgarity and obscenity, the ad is derogatory because it’s not breaking away from stereotypes,” advertisers insist that what is being deemed “offensive” is only “actual clutter-bursting for a brand!” JWT’s Josy Paul who had worked on one of these commercials says that while the responsibility of the creative guy certainly comes into play, “the other three i.e. client, consumer and channel must not be overlooked, forgotten or ignored. It is a collective thing,” he avers. Are those for/ against the proposed broadcast bill listening carefully?
Edit lead: Monojit Lahiri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Making a mark in all segments – that’s the real ‘Joshi style’ for you, totally unedited!

IIPM Best MBA Institute

There are just a handful apparel companies in India that are wellknown along the length and breadth of the country. Among these famous few, S.Kumars definitely comes to count. It is one of the few textile companies that has expanded operations radically and has clearly become a household name across various cities. 4Ps B&M team met Tarun Joshi, CEO, Brand House Retailing (a subsidiary of S.Kumars which owns brands like Reid & Taylor and Escada) and has created a fashion statement of its own. But don’t jump to the conclusion that he is a mere bon-ton icon, as his passion for polo confirms his sporty attitude. Keeping his chief sophistication at bay, dressed in a debonair brown suit, he cheered for his favourite team on Jaipur pologround in New Delhi with youthful enthusiasm of a schoolboy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Professor Arindam Chaudhuri's (Renowned Management Guru and Economist) Initiative


Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)