IIPM Prof Rajita Chaudhuri on ‘The Magic of Number 3 in Marketing’
The slower-than-expected growth in the country's factory output may send markets in a tizzy every now and then. But, management graduates passing out of premier B-schools are betting big on manufacturing. Volatility in the global financial markets is pushing fresh graduates to brick and mortar industries.
An increasing number of students passing out from the Indian Institutes of Management (IIMs) are choosing careers in manufacturing over traditional finance roles post-slowdown. On an average, 10% more students across IIMs have taken up jobs in core sectors this year as compared to previous years. This is likely to go up further over the next three years, say experts.
Traditionally, MBAs prefer services sector with finance, marketing and consulting roles. The perception towards manufacturing industry is that of being too technical. But, with multinationals from the manufacturing space with projects in India opening doors to fresh MBAs, the game is changing. "There is an increased focus on infrastructure-related developments and acceleration in the manufacturing industry leading to an increase in demand for students from various specialisations," says Kanwal Kapil, chairman (placements), Management Development Institute.
No wonder, IIM Ahmedabad (IIM-A) recently partnered with Samsung India Electronics to motivate students to look at the manufacturing industry for jobs. While IIM-A has several companies sponsoring students, Samsung will be the first manufacturing company to have a tie-up with the institute. IIM Lucknow (IIM-L) plans to invite more manufacturing firms in 2012 after seeing a good appetite for this sector during its final placements of 2011. "The improving economic situation is sure to create want for more managerial talent in the manufacturing sector," said a placement committee member at IIM-L.
And, IIM Kozhikode (IIM-K) sources live projects to give students an experience of the sector. G Sridhar, chair-placements at IIM-K, says, "There is an increased interest in the operations and general management verticals, which are focused towards the manufacturing sector. More firms operating in this sector are recognising the talent pools in IIMs."
The slower-than-expected growth in the country's factory output may send markets in a tizzy every now and then. But, management graduates passing out of premier B-schools are betting big on manufacturing. Volatility in the global financial markets is pushing fresh graduates to brick and mortar industries.
An increasing number of students passing out from the Indian Institutes of Management (IIMs) are choosing careers in manufacturing over traditional finance roles post-slowdown. On an average, 10% more students across IIMs have taken up jobs in core sectors this year as compared to previous years. This is likely to go up further over the next three years, say experts.
Traditionally, MBAs prefer services sector with finance, marketing and consulting roles. The perception towards manufacturing industry is that of being too technical. But, with multinationals from the manufacturing space with projects in India opening doors to fresh MBAs, the game is changing. "There is an increased focus on infrastructure-related developments and acceleration in the manufacturing industry leading to an increase in demand for students from various specialisations," says Kanwal Kapil, chairman (placements), Management Development Institute.
No wonder, IIM Ahmedabad (IIM-A) recently partnered with Samsung India Electronics to motivate students to look at the manufacturing industry for jobs. While IIM-A has several companies sponsoring students, Samsung will be the first manufacturing company to have a tie-up with the institute. IIM Lucknow (IIM-L) plans to invite more manufacturing firms in 2012 after seeing a good appetite for this sector during its final placements of 2011. "The improving economic situation is sure to create want for more managerial talent in the manufacturing sector," said a placement committee member at IIM-L.
And, IIM Kozhikode (IIM-K) sources live projects to give students an experience of the sector. G Sridhar, chair-placements at IIM-K, says, "There is an increased interest in the operations and general management verticals, which are focused towards the manufacturing sector. More firms operating in this sector are recognising the talent pools in IIMs."
| Rajita Chaudhuri's Profile | Arindam Chaudhuri | GIDF | Planman Consulting | Business & Economy | 4Ps Business & Marketing | The Sunday Indian | The Human Factor | The Daily Indian | Kkoooljobs.com | Amaze, New Delhi | IIPM Old Brochure | IIPM 4Ps Quiz | Prof. Arindam Chaudhuri's Alternative Budget | For IIPM Students | Professor Rajita Chaudhuri |
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