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Monday, May 03, 2010


Manmohan Singh, PM, India

“Brand Manmohan is fascinating because his strength lies in his un-glamorous, non-pushy, non-aggressive persona. He combined trust and decency with economic reforms to bring back dignity to the high office,” says media personality, Pritish Nandy. Only the second person to don the PM’s hat after a full five-year term, Manmohan Singh represents an impeccable blend of politics, integrity and honesty. The 77 years-old has already undergone one bypass surgery, but his brand value was strong enough to win him (and his party) a thumping victory in the 2009 General Elections.

Getting into controversies based on personal animosities is not his style, which gives this brand a ‘clean’ image. If his early 90s stint as the Finance Minister, he won the hearts of industrialists; today, it’s India’s middle-class which is celebrating his clean and cultured image. From a reformer to a leader of reformers, from just another politician, to a brand and if he deepens his connect with the aam aadmi, we may soon see this scholar evolve into a super brand! Is Soniaji listening?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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