Volkswagen Beetle

It’s a timeless beauty: After coming out with an aggressive media campaign, Volkswagen perfectly complimented it with the launch of the much-awaited Beetle in the country. Popularly known as the ‘Bug’, Beetle is expected to chart a new success story for Volkswagen in India. In fact, Beetle is the first Volkswagen car that people remember for its unique shape and reliability. Priced at Rs.20.45 lakh (ex-showroom Delhi), the New Beetle is equipped with a 2-litre, 4-cylinder petrol engine and is paired with a six-speed automatic transmission. The pricing may seem a little hefty but it is more directed towards creating a temptation for Volkswagen brand in India. Moreover, it has already become ‘Das Auto’ of 2009 in no time in the country.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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