First, unless Sony ‘Indianises’ its telecom offerings, relying on content driven sales alone will not bail it out. Nokia and Motorola have already customised their products for the Indian markets and met with success. Second, the perception of the Indian consumer about Sony’s electronics products to be high-end and high-priced needs to be changed. Third, Sony is comfortably poised in India, as far as entertainment is concerned, but the momentum should not be lost. It has taken the right steps by entering into film co-production agreements with producer director Sanjay Leela Bhansali.
Stringer has to remember that finally, innovation is only a doorway capability; what finally succeeds is positioning in consumers’ minds. Only a potent combination of these two will allow Sony to attain leadership; if at all.
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Source :- IIPM Editorial, 2006
Read More IIPM Articles, Click on IIPM NEWS
Source :- IIPM Editorial, 2006
