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Monday, February 22, 2010

Maruti’s small dreams…

Maruti Suzuki, which sells every second car in the country, has recently launched a new revamped Zen Estilo, further strengthening its small car lineup. “The company has eight products in the A2 category and the refreshed Estilo will further strengthen our position,” says Shinzo Nakanishi, MD, Maruti Suzuki. This new updated Estilo has a 998-cc K-series engine, which claims a fuel efficiency of 18km/litre and is the second BS-IV compliant vehicle from Maruti’s stable after Ritz. Notably, the company has been selling 3,000 units per month on an average of the old Zen Estilo and is expecting an increase in the figure after the new launch. Moreover, by phasing out the old Estilo, the company is also aiming to make the Estilo a major brand for the company and Zen being a sub-brand unlike the case earlier. However, with the BS-IV norms being applicable in April 2010, Maruti plans to phase out its oldest product Maruti 800 from the 11 cities where the norms will be in effect.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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