Sectoral analysis, biggest losers and gainers and even the winning “alphabet”. Here’re a few nuggets from right under the magnifying glass.
Gen-X on a roll
The IT revolution and media boom have provided Young Brands (1 – 20 years of existence) a higher presence in the list, while Legacy Brands (over 50 years old like SBI, ToI and Tata) are not too far behind. Booming Brands (20-50 years old) have the lowest presence.
They love slowdown, perhaps...
They are the real cheese movers. When the whole economy was struggling to shrug off the global crisis, these handful of brands were actually busy in winning consumers’ heart; thus pushing themselves up in the list of 100 Most Valuable Brands. Nescafé has emerged the best in the league by moving 30 positions up from 76 last year to 46 this year, followed by IOC with 19 positions. Is it that people drink more coffee and travel more during slowdowns??? Check that the next two big gainers are two auto brands. Well, looks like it’s time for yet another survey...
But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.
‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.
But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.
‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
Gen-X on a roll
The IT revolution and media boom have provided Young Brands (1 – 20 years of existence) a higher presence in the list, while Legacy Brands (over 50 years old like SBI, ToI and Tata) are not too far behind. Booming Brands (20-50 years old) have the lowest presence.
They love slowdown, perhaps...
They are the real cheese movers. When the whole economy was struggling to shrug off the global crisis, these handful of brands were actually busy in winning consumers’ heart; thus pushing themselves up in the list of 100 Most Valuable Brands. Nescafé has emerged the best in the league by moving 30 positions up from 76 last year to 46 this year, followed by IOC with 19 positions. Is it that people drink more coffee and travel more during slowdowns??? Check that the next two big gainers are two auto brands. Well, looks like it’s time for yet another survey...
But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.
‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.
But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.
‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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