Maruti’s small dreams…

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Maruti Suzuki, which sells every second car in the country, has recently launched a new revamped Zen Estilo, further strengthening its small car lineup. “The company has eight products in the A2 category and the refreshed Estilo will further strengthen our position,” says Shinzo Nakanishi, MD, Maruti Suzuki. This new updated Estilo has a 998-cc K-series engine, which claims a fuel efficiency of 18km/litre and is the second BS-IV compliant vehicle from Maruti’s stable after Ritz. Notably, the company has been selling 3,000 units per month on an average of the old Zen Estilo and is expecting an increase in the figure after the new launch. Moreover, by phasing out the old Estilo, the company is also aiming to make the Estilo a major brand for the company and Zen being a sub-brand unlike the case earlier. However, with the BS-IV norms being applicable in April 2010, Maruti plans to phase out its oldest product Maruti 800 from the 11 cities where the norms will be in effect.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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WHO MOVED MY CHEESE?

Sectoral analysis, biggest losers and gainers and even the winning “alphabet”. Here’re a few nuggets from right under the magnifying glass.

Gen-X on a roll
The IT revolution and media boom have provided Young Brands (1 – 20 years of existence) a higher presence in the list, while Legacy Brands (over 50 years old like SBI, ToI and Tata) are not too far behind. Booming Brands (20-50 years old) have the lowest presence.

They love slowdown, perhaps...
They are the real cheese movers. When the whole economy was struggling to shrug off the global crisis, these handful of brands were actually busy in winning consumers’ heart; thus pushing themselves up in the list of 100 Most Valuable Brands. Nescafé has emerged the best in the league by moving 30 positions up from 76 last year to 46 this year, followed by IOC with 19 positions. Is it that people drink more coffee and travel more during slowdowns??? Check that the next two big gainers are two auto brands. Well, looks like it’s time for yet another survey...

But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.

‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.

But they hate it for sure
They have a reason. They are on the wrong side of the curve. JK Tyres has gone down 32 positions from 67 last year to 99 this year, followed by DLF that has dropped 21 slots. Clearly, it’s the real time impact of sluggish economic conditions on the real estate sector.

‘H’ for Highest... ‘S’ for Smartest
Don’t worry, this is no kindergarten. But check this out, brand names starting with ‘H’ and ‘S’ actually have the maximum presence in the 4Ps B&M 100 Most Valuable Brands list.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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