IIPM Admission

Monday, August 10, 2009

Small striking big gold

IIPM Best B-school

Brand : Maruti Alto
Agency: Lowe
‘Let’s Go’ campaign generated a decent brand equity for Maruti’s Alto in India and the ‘Boondon Mein…’ campaign in 2005 set the stage for it’s positioning as a small yet a family car. The result: sales volume crossed the one million mark in 2008 recording highest ever domestic monthly sales of 22,784 units in November 2007. It would be interesting to see whether Alto’s price is slashed to match Tata’s ‘Nano.’

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

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