IIPM Best B-school
Brand : Maruti Alto
Agency: Lowe
‘Let’s Go’ campaign generated a decent brand equity for Maruti’s Alto in India and the ‘Boondon Mein…’ campaign in 2005 set the stage for it’s positioning as a small yet a family car. The result: sales volume crossed the one million mark in 2008 recording highest ever domestic monthly sales of 22,784 units in November 2007. It would be interesting to see whether Alto’s price is slashed to match Tata’s ‘Nano.’
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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