BEST MARKETED & PROMOTED STATES

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

This is the second year running for the 4Ps B&M Special issue on India’s ‘Best Marketed and Promoted States’. However, unlike 2007, this year when the 4Ps B&M edit team put its head together with the Indian Council of Market Research (ICMR) to undertake the study, we decided to focus not only on the tourist inflow and promotional advertising budgets of respective states, but also include respective state initiatives to attract investment (both foreign and domestic) and its proposed industrial budget. After all, in a rapidly changing Indian landscape, where on one hand, business and leisure travel is growing by leaps and bounds, netas are also leaving no opportunity to hop onto the nearest jet to woo more investments into their respective state. They are flying across the world and using sophisticated power point presentations to sell their wares (oops... their State) to potential investors. The result is often hilarious, with states vying with one another to trap the biggest investor, with their respective tax sops and special incentives. The latest is the Tamil Nadu (TN) government’s big-bang initiative to attract foreign investment. Earlier this year, babus from a slew of TN state departments, donned their best suits, packed a red carpet and went globe trotting, inviting, among others, the American car maker Chrysler to set up their greenfield facility in the state. With this, the competition between Chennai and the Mumbai-Pune corridor (both booming automobile hubs) has gathered greater steam. As some say, the bigger India grows, the smaller our regional identities will become. But hey, we’re not complaining. Instead, we’re raising a toast to India’s 10 Best Marketed & Promoted States over the last one year.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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