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Warner
Brothers has been going full throttle with Harry Potter and the Order of the Phoenix in India – make no mistake about that! So, to grab the imagination of the masses – and ensure that they come in hordes into movie theatres, fifth Harry Potter film has been dubbed in regional languages across the country. Warner Brothers has released 250 prints of Harry Potter and the Order of the Phoenix (the movie released on July 13). Of this, there are 75 prints in Hindi and 25 each in Tamil and Telugu; the remaining are in English. English versions of the film have hit markets like Mumbai, Goa, Pune, Bengalooru and Kolkata. English and Hindi versions have been released in Delhi, Indore, Nagpur, Baroda etc. The South (markets like Chennai) has seen releases in Tamil. And so on. The first of the Potter series, Harry Potter and the Philosopher’s Stone, that released in early 2000, earned Rs.2.5 crore in India, while the previous Harry Potter and the Goblet of Fire (released in 2005) made about Rs.5 crore. According to industry estimates, Harry Potter and the Order of the Phoenix may well rake in Rs.8 crore. Turner Group-owned channels like Pogo, Cartoon Network and HBO will all have special programmes and contests around the movie. And the magic does not stop there! Harry Potter video games will soon be available on Microsoft’s Xbox 360 and Sony’s PS3 at a discounted offering of Rs.1,999 (normally these sell for Rs.2,510). Let’s say this for Harry: he’s cast a real spell!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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