IIPM DELHI SESSION ON WORK LIFE BALANCE

Management Guru Arindam Chaudhuri Dean Business School IIPM

'BALANCE' is all it takes to live a life worth living and give meaning to it. Keeping this credo in mind, IIPM put together an interactive and resourceful event together for the Management graduates. The event started on 11th November with early morning prayers at Bangla Sahib. A steamy cup of tea with a newspaper ( a pink one this time!) marked the beginning of the session. The students learnt some quick and unique ways on how to flip through business news on a daily basis. Mr. Anuj then presented the students with an entirely new perspective on how to use the library. He also had an in-depth discussion while giving valuable tips for enhancing reading skills, a skill he believes one should maintain life long.

The back to back activities left the students famished. The students then shared a meal together while Prof. Gita Negi provided some 'food for thought' on maintaining work life balance. This was followed by a session by Prof. Anirudh Sharma on what it takes to be successful at work and especially on the ideal approach to the campus placements. He maintained that Passion, along with necessary skills and a great attire are eminent to secure a position in one's dream company. Anuridh Sir maintained an informal and innovative demeanor to help the students understand the nuances of placements. He made them realize the importance of a clear cut self-evaluation before putting a foot into the interview room. It takes consistent efforts and an open mind to develop the 'GUT'. Prof. Ranjan Paul, conducted an elaborative session based on Jack Welch's Bestselling Book 'Straight from the Gur.' He explained the key factors in the book so well that students got the most 9n-depth understanding on Jack Welch's reign at GE and his work ethics. Prof. Paul followed a step by step approach to unravel the overall message to the students. The next session was facilitated by Prof. Joydip Dutta Gupta, Dean Academics-IIPM New Delhi. He revealed to the students his fun-loving and casual dimension while conducting the session on the 'Lessons for Life.' Explaining life as it unfolds in years to come and what should be the students' subsequent approach to follow, Prof. Joydip Dutta left an indelible mark on the minds of the students. He really helped students connect with life through this wonderful session.

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IIPM DELHI: AN INTELLECTUAL PRESENTATION AND DISCUSSION ON "THE LUXURY BUSINESS IN INDIA – REAL OR MIRAGE?"

IIPM Mumbai Campus

India is one of the key destinations today for most global luxury brands. However, the viability of so many high end brands chasing a very niche market is also worth questioning. To address this, a two hour session was conducted by Mr. Manish. M. Sanwal, General Manager, Indian Sub Continent LVMH Watch & Jewellery India Pvt. Ltd. He began by giving the audience an insight on the history and details of the current condition of luxury market in India. The buoyant participation of seven groups from IIPM New Delhi & IIPM Noida made this exclusive session a highly educational one. Also, the immense exposure the students got from an experienced person like Mr. Sanwal was immense. Incidentally, it was Mr. Sanwal who spearheaded the brand Tag Heuer's journey in India. While Mr. Sanwal paid close attention to all the strategies of the seven groups on a launch strategy for the TAGHEUER Link watch, he observed that while creativity is a mandatory requirement in Marketing, one should not compromise on practicality. He then discussed with each group on how to convert creative suggestions into practical and implementable ideas. Truly, this session left each one in the audience highly impressed and the students learnt the most insightful details of the luxury market in India.

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Q&A Arindam Chaudhuri, Management Guru

IIPM offer world's best Courses

ECONOMIST, professor, writer Arindam Chaudhuri, 40, has concluded his selfhelp series on management. Sitting cosily in a brilliant blue office smacking of success, Prof. Chaudhuri talks to Janani Ganesan about his latest book Cult that he has co-authored with A Sandeep, strategic management professor at IIPM

Excerpts From An Interview

What is Cult about?
It is for the CEOs. Count Your Chickens Before They Hatch was the first book on management. Thorns to Competition was the second one for mid-level managers. Cult completes the tool kit. I call it leadership and business strategy ruthlessly redefined. At this level, goody-goody things don’t work.

So if one reads all the three books, are they likely to become successful leaders?
I wrote believing that people will benefit. Not to fool them.

The cover page of Cult reads: “Fire the guy who suggests CSR, don’t have a woman CEO, and don’t invest in R&D”. Could you explain this?
We have redefined 36 key issues that CEOs have to face. Women can be good CEOs, but research shows that announ cing a woman CEO has led to 664 percent more stock market price erosion than announcing a male CEO. This book is from a shareholder’s wealth maximisation perspective. It has nothing to do with what I personally think. Women do better in targetled roles. But at a CEO level, it is open-ended. It is not a nine-to-five job and women have many other responsibilities. As for CSR, many companies worldwide have started dumping it. It erodes profits and shareholders’ wealth. Do CSR only for publicity. It is the government’s job to do good for the society. What a businessman can do is create more jobs. As for R&D, companies that invest the most in R&D get the least returns.

So why do management books sell like hot cakes?
Because there are a lot of individuals who feel like they haven’t achieved much.

People don’t like to be preached to. What is the tone that you adopt in your books?
I use a lot of examples. I don’t say anything directly.

Is there any Indian author that you like?
Indians don’t write. Only semi-successful people write books. A multibillionaire never does, nor does he allow anybody else to write on him.

Have you read Suhel Seth’s Get To The Top?
No.

How did you manage to write at this pace? Thorns to Competition came out just three months ago.
I have been writing these books for a few years now. I write books simultaneously.

What is your take on India’s FDI policy?
It is inevitable. India chose the FDI route. There are countries which did not go this route, like South Korea. Twenty years ago, we had a choice. We could have decided to make Indian products world class and then open up the market. But now, let’s capture the Indian market first and beat Wal-Mart at their game. Once someone pointed out that in the Forbes list of billionaires, there are many Indians, but in the Fortune list of 100 top brands, there is not one Indian brand. He asked me, “How do you guys become billionaires without making brands?” Nincompoops have become billionaires here, and if Wal- Mart beats them, I will be happy. Indian companies don’t understand marketing or branding. They only understand bribing.

You are a fan of Ernesto Che Guevara, but you still embrace the corporate life and promote it. Isn’t there a clash?
Corporations are ruling our lives, and I am a part of that. While my previous book explains how to survive in the corporate jungle, it also says that we need to be aware that we are forced to function as irrational beings.

Janani Ganesan is a Trainee Correspondent with Tehelka.
janani@tehelka.com

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Fashion or nudity?

A new fashion trend ends up offending Chavakkad elderly

The youth perceive it as a new trend in fashion, the oldies find it to be offensive and vulgar. Sometimes this happens with certain new fashion trends. And it happens all across the world and not only in India. But it's also true that sometimes some people's perception– which forms the basis of their appreciation or opposition to a certain trend– verges on the ludicrous.

Some elderly people in Chavakkad in Thrissur district of Kerala are objecting to youngsters wearing low-rise jeans that exposes their undergarments. This, they think, is obscenity.

As anyone would know, low-rise jeans is a rage worldwide these days and youngsters are wearing them as the latest fashion statement. But for conservative people of Chavakkad this fashion trend is tantamount to obscenity.

Even the local police think so. So they took the complaints very seriously and started hunting for the 'crazy' adolescents. It should be kept in mind that Thrissur is often hailed as Kerala’s cultural capital. And the famous Guruvayoor Srikrishna temple is just stone’s throw away from Chavakkad. Although the low-rise jeans trend has been around for a few years now, youngsters in Chavakkad have only adopted it recently. When the trend spread, the public, especially women and school authorities, declared it a public nuisance and complained to the police.

“Women, school authorities and general public have filed so many complaints against this trend. Youths wear ultra low-rise jeans and do not tuck-in their shirts, which are usually short. So while boarding a bus or holding on to the overhead railing, their inner wear is exposed. This amounts to indecency,” says Chavakkad SI Abdul Muneer.

Having received many such complaints, the police swung into action and started looking for boys and girls wearing low-rise jeans. Although most of the boys were let off lightly after a warning, the police detained a few and imposed a fine of Rs100 on each of them. On the first day, more than 50 persons were fined while they were hanging around bus stops.

Police say that most of the “fanatically fashionable” youth are not very well educated and most of them come from low-income families.

Shylan, famous young poet and author of three books has different views on the issue though. “Fashion is youth’s right. It changes from time to time. Low-rise jeans is not a Chavakkad fashion only. It is an international trend which is followed in most parts of Kerala. Youths of northern Kerala are fashionable too irrespective of their income or social status. We see more men’s shops in Malappuram and Kozhikode districts than in other parts of the state.

“Although these districts are backward in education and economy in comparisons with certain other districts like Ernakulam, they spend more money on fashion. It is desirable to see these trends as mere fashion. So, we should refrain from taking it as an anti-social or immoral gesture,” he puts forth.