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Friday, September 08, 2006

Seizing Golden Opportunities

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Diwali is one time of the year when buying precious stones and metals (read gold) reaches new heights. The gems & jewellery players are ramping up their act to cash in on the sizzling hot opportunities the season brings. The All India Gems and Jewellery Trade Federation (GJF) has already jumped into the fray by launching a 45-day nationwide shopping festival called ‘Lucky Lakshmi,’ with their lucky draw scheme of winning 5 kg gold.

Not to be undone, the dashing diamond brand D’damas is planning discounts & gifts. “We have many new collections lined up for our consumers and also intend to rope in Minissha Lamba as our new brand ambassador,” affirms Mansi Sanghvi, media planner for the group.

With D’damas planning to rope in Minissha Lamba, the De Beers Group is not sitting quiet either. After having scored a coup of sorts by roping in Bollywood actress Aishwarya Rai as its brand ambassador, the company is now betting big on this Diwali with their new launch of ‘Nakshatra Dew Drops Diamond line’. The company is buoyant about its 300 new designs for the Diwali market.

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Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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