Surfing on the tide of success and basking in the adulation and fanfare may have become routine for Bollywood stars, but to be confronted with Brobdingnagian posters of oneself at every crossroad and escalated to the pedestal of a demigod, and an entire troop of devout worshippers, one has got to be staring down the corridors of celebritydom certainly! And it appears that the south film industry scores heavily here. Slogans, fanatical fans who shave their heads and offer orisons for the success of the stars’ movies or tiding through difficult times, are usual fare to put up with in Bollywood, but the hysterical reaction evoked by the ups and downs in the lives of the southern super stars are unparalleled….
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Source :- IIPM Editorial, 2006
Read Complete IIPM Article, Click on IIPM Article
Source :- IIPM Editorial, 2006
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