IIPM Mumbai Campus
India is one of the key destinations today for most global luxury brands. However, the viability of so many high end brands chasing a very niche market is also worth questioning. To address this, a two hour session was conducted by Mr. Manish. M. Sanwal, General Manager, Indian Sub Continent LVMH Watch & Jewellery India Pvt. Ltd. He began by giving the audience an insight on the history and details of the current condition of luxury market in India. The buoyant participation of seven groups from IIPM New Delhi & IIPM Noida made this exclusive session a highly educational one. Also, the immense exposure the students got from an experienced person like Mr. Sanwal was immense. Incidentally, it was Mr. Sanwal who spearheaded the brand Tag Heuer's journey in India. While Mr. Sanwal paid close attention to all the strategies of the seven groups on a launch strategy for the TAGHEUER Link watch, he observed that while creativity is a mandatory requirement in Marketing, one should not compromise on practicality. He then discussed with each group on how to convert creative suggestions into practical and implementable ideas. Truly, this session left each one in the audience highly impressed and the students learnt the most insightful details of the luxury market in India.
India is one of the key destinations today for most global luxury brands. However, the viability of so many high end brands chasing a very niche market is also worth questioning. To address this, a two hour session was conducted by Mr. Manish. M. Sanwal, General Manager, Indian Sub Continent LVMH Watch & Jewellery India Pvt. Ltd. He began by giving the audience an insight on the history and details of the current condition of luxury market in India. The buoyant participation of seven groups from IIPM New Delhi & IIPM Noida made this exclusive session a highly educational one. Also, the immense exposure the students got from an experienced person like Mr. Sanwal was immense. Incidentally, it was Mr. Sanwal who spearheaded the brand Tag Heuer's journey in India. While Mr. Sanwal paid close attention to all the strategies of the seven groups on a launch strategy for the TAGHEUER Link watch, he observed that while creativity is a mandatory requirement in Marketing, one should not compromise on practicality. He then discussed with each group on how to convert creative suggestions into practical and implementable ideas. Truly, this session left each one in the audience highly impressed and the students learnt the most insightful details of the luxury market in India.
For More IIPM Info, Visit below mentioned IIPM articles.
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