Arindam and Rajita Chaudhuri’s latest book ‘Thorns to competition’
THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S.
TARGET IT RIGHT | HIT WHERE IT HURTS | OBSESS WITH IT| REINVENT IT | NAIL IT | SELL IT
Contents:
1. THORNS TO COMPETITION
2. TARGET IT RIGHT
3. HIT WHERE IT HURTS
4. OBSESS ABOUT THEM
5. REINVENT IT
6. NAIL IT
7. SELL IT
8. STATUTORY WARNING
Product Details:
Paperback: 324 Pages, Language: English
ISBN-10: 81-259-5194-6
ISBN-13: 978-81-259-5194-0
Price: Rs.395.00
Published by: Vikas Publishing House Pvt. Ltd.
Appreciation
“I have always been a big believer of advertising and marketing as it is the final frontier between
making a great product and creating a stickiness with the consumer. It’s about information and informing. Arindam and Rajita Chaudhuri’s book actually spells it out in the clearest, yet tongue-in-cheek manner that is possible. It takes a complex aspect of business and makes it extremely simple. This itself is perhaps the best advertising peg for the book. As always, a very enlightening, lucid and well-informed read. Don’t give it a miss, and all the best to Arindam and Rajita.”
THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S.
TARGET IT RIGHT | HIT WHERE IT HURTS | OBSESS WITH IT| REINVENT IT | NAIL IT | SELL IT
Contents:
1. THORNS TO COMPETITION
2. TARGET IT RIGHT
3. HIT WHERE IT HURTS
4. OBSESS ABOUT THEM
5. REINVENT IT
6. NAIL IT
7. SELL IT
8. STATUTORY WARNING
Product Details:
Paperback: 324 Pages, Language: English
ISBN-10: 81-259-5194-6
ISBN-13: 978-81-259-5194-0
Price: Rs.395.00
Published by: Vikas Publishing House Pvt. Ltd.
Appreciation
“I have always been a big believer of advertising and marketing as it is the final frontier between
making a great product and creating a stickiness with the consumer. It’s about information and informing. Arindam and Rajita Chaudhuri’s book actually spells it out in the clearest, yet tongue-in-cheek manner that is possible. It takes a complex aspect of business and makes it extremely simple. This itself is perhaps the best advertising peg for the book. As always, a very enlightening, lucid and well-informed read. Don’t give it a miss, and all the best to Arindam and Rajita.”Shahrukh Khan
“Two thumbs up for this lovely piece of work by Arindam and Rajita Chaudhuri. 
They are two excellent marketing brains. Their magazine 4Ps Business & Marketing is my favourite marketing magazine; their books – Power Brands and Star Brands – are two of my favourite brand books ever. And now this gem of a book will show business and marketers a whole new way of looking at marketing – the Thorns To Competition way. The best part of the book is, while it talks of aggression, it continuously reminds us of the ethical requisites of marketing, advertising and selling!”
They are two excellent marketing brains. Their magazine 4Ps Business & Marketing is my favourite marketing magazine; their books – Power Brands and Star Brands – are two of my favourite brand books ever. And now this gem of a book will show business and marketers a whole new way of looking at marketing – the Thorns To Competition way. The best part of the book is, while it talks of aggression, it continuously reminds us of the ethical requisites of marketing, advertising and selling!”Alyque Padamsee
Authors
Prof. Arindam Chaudhuri
Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher,
Entrepreneur, Public Speaker, Author, Economist and three times National Awardwinning Film-Maker.
He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India’s topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India).
He is the author of Planning India, as well as the best-sellers Count Your Chickens Before They Hatch, The Great Indian Dream (co-authored with Dr. Malay Chaudhuri) and Discover The Diamond In You. His public seminars on Leadership are a rage, with thousand attending them. He teaches Leadership & National Economic Planning at IIPM.
Prof. Rajita Chaudhuri
Prof. Rajita Chaudhuri is the Dean – Center for Enterprise
Management at The Indian Institute of Planning and Management, New Delhi. Prof. Chaudhuri is also a regular and well-acclaimed columnist of 4Ps Business and Marketing magazine.
She also heads Planman Marcom – an integrated communications, advertising and promotions company. Prof. Chaudhuri has trained over ten thousand senior executives and professionals through her workshops and has helped organisations create efficiencies in enhancing proficiency in their businesses. She has also written a book on advertising titled ‘Orangutan as your Brand Ambassador’.
Prof. Arindam Chaudhuri
Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher,
Entrepreneur, Public Speaker, Author, Economist and three times National Awardwinning Film-Maker.He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India’s topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India).
He is the author of Planning India, as well as the best-sellers Count Your Chickens Before They Hatch, The Great Indian Dream (co-authored with Dr. Malay Chaudhuri) and Discover The Diamond In You. His public seminars on Leadership are a rage, with thousand attending them. He teaches Leadership & National Economic Planning at IIPM.
Prof. Rajita Chaudhuri
Prof. Rajita Chaudhuri is the Dean – Center for Enterprise
Management at The Indian Institute of Planning and Management, New Delhi. Prof. Chaudhuri is also a regular and well-acclaimed columnist of 4Ps Business and Marketing magazine.She also heads Planman Marcom – an integrated communications, advertising and promotions company. Prof. Chaudhuri has trained over ten thousand senior executives and professionals through her workshops and has helped organisations create efficiencies in enhancing proficiency in their businesses. She has also written a book on advertising titled ‘Orangutan as your Brand Ambassador’.
For More IIPM Info, Visit below mentioned IIPM articles.
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
Anna Hazare Jan Lokpak Bill Vs Government Lokpal Bill
IIPM Mumbai Campus
IIPM: What is E-PAT?
IIPM, GURGAON
Noida Extn dreams breaks as court scraps new acquisition
IIPM: Leading consistently on multiple fronts
No comments:
Post a Comment