Run after passion and not money, says Arindam Chaudhuri

IIPM Prof Rajita Chaudhuri: The New Age Woman

"Coming to Ahmedabad is always a pleasure. With every visit to this city, I can see its upward climb," began well-known management guru Arindam Chaudhari, when he kick started the Bhaskar knowledge series in the city. Chaudhari, also an economist and the director of the Indian Institute of Planning and Management (IIPM), conducted a seminar on 'Increasing managerial effectiveness' at the Vastrapur lake amphitheatre on Sunday.

In course of his speech, Arindam Chaudhari shared his views on picking up managerial effectiveness from the great Indian epic, Mahabharata, and the Indian bible Bhagwad Gita. Quoting the Bhagwad Gita, Chaudhari said, "Karma kar, phal ki aasha mat rakh (focus on work without expectation of results)."He elaborated that the same is the philosophy of Apple chief Steve Jobs as well. "In his autobiography titled 'Journey is the reward', Jobs says he chased after his passion, and not material pleasures. That makes all the difference," he told the 3,500-strong crowd in the city.

Indians are running after money instead of focusing on the vision, feels the management guru. "We should have a vision first, and pursue passion and not money. In the past few years, Indians have made it to the list of top 100 billionaires of the world. But not a single Indian brand is in the list of the world's top 100 brands. India has become a country of billionaires, but without brands," said Arindam Chaudhari.

He illustrated with the examples of Microsoft Word and Apple iPad. "These are people who became rich, but created brands in return. While in India, people just buy a piece of land and become billionaires. In the West, kids have a goal and a vision right from their childhood. But here, the passion for managerial effectiveness is killed in school itself," he said.

Prof. Arindam says it irks him that teachers in India teach history but never share the ideology of heroes of that time. "They will tell their students who Akbar was and what he did, but will never elaborate on his reasons for doing what he did, or on his vision at that time," he said. He added that few Indians appear willing to read the Bhagwad Gita or do any kind of research on it. "In fact, reading this book will teach you everything. It will reveal the secrets of success that our culture has always known," he concluded.

The Bhaskar knowledge series will have seven seminars over 45 days. While Chaudhari's was the first, the second will be on 'Creativity in Advertising' by Piyush Pandey on October 28.

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