The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
It’s teaser saw Kim Dong-jin (Hyundai’s Chief Executive) convincing SRK about Hyundai’s quality and brand Santro. The launch campaign went a step further when Shahrukh said, “I’m Convinced,” to Kim, giving India’s teeming middle class an assurance of Hyundai Santro’s quality. Within four years of its launch, Santro became the second largest selling car in India displacing Maruti’s Zen. Now that’s what we call effective usage of a celeb to multiply brand promise. Convinced?
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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