IIPM Respected Business School
The first season of the Indian Premiere League (IPL) had it all, fast food cricket that hardly gave spectators any time to sit on the seats they paid for. It was a never-before extravaganza with toppings of Bollywood glitz and glamour, and of course a new avtaar of cricket. But, that’s not all. It’s carefully timed planning at the start of the financial year (IPL made its debut on 17th April 2008), ensured that the league was showered with sponsorships, TRPs, advertisements and media coverage. BCCI earned a mind-boggling Rs.350 crore. The event was a huge success as a tele-event too. The TRPs of the finals were 7.7 (aMap). The credit for IPL’s success goes to Lalit Modi’s smart strategy of marrying India’s two biggest alternative religions, cricket and Bollywood. “IPL’s success is the classic case of changing the socio-economics of cricket by successfully merging it with entertainment,” says a sports commentator. A classic case study of ‘cricket’onomics for all you MBA’s out there!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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