Africa is an interesting market

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Throw some light on Dabur’s business units in Africa?
Dabur had forayed into Nigeria in 2004 with the setting up of African Consumer Care Ltd. (AFCC) – a joint venture between Dabur International Ltd., which holds 90% stake in the venture, and Dabur UK. The company successfully launched its oral care brand Dabur Herbal Toothpaste in the market in December 2004, followed by Dabur Herbal Gel, Odomos Mosquito Repellent Cream and Medicated Soap in 2007. We also plan to enter into the Skin Care and the Home Care categories in future.

What feature of this market attracted you to invest?
The market offers huge potential. Nigeria is today one of the fastest growing overseas markets for Dabur, and we have already seen our business in Nigeria grow manifold in recent quarters.

What are your future plans as far as Africa is concerned?
Dabur has already set up a new manufacturing plant in Nigeria to make a range of toothpastes. This facility is being expanded to include a range of skin care products too. In addition, Dabur also has a facility in Egypt.

Is the time really ripe to enter the African market?
Africa is an interesting market and has a huge growth potential. This can be gauged by the fact that Dabur Egypt grew by a robust 49% in FY 2007-08, while sales in Nigeria more than doubled.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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