Your focus has been the global market. Do you think Indian textile market doesn’t offer enough? Prior to .JPG)
2000, the home market was not as profitable as it is today. So we were more into exports as 50% of our revenue accrued from exports. This was perhaps the reason. Mayur as a brand lost its popularity and our business in the country wasn’t doing well too. But now, with the domestic market growing at more than 30%, we are coming out with various ways of diversifying an capturing more domestic share.
Like other textile giants, you too did not diversify at right time. Does this matter to you today?
I agree that it took us some time to find out the potential areas. But I do not think it’s too late as the Indian market is growing and we have an advantage of our manufacturing plants and logistics. We have fixed up a target of Rs.12 billion and we did a lot of management re-shuffle to achieve the same. During the last four years, we have been focussing to achieve this target and thanks to the growth in domestic market, in 2006 we crossed a turnover of Rs.10 billion.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
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.JPG)
2000, the home market was not as profitable as it is today. So we were more into exports as 50% of our revenue accrued from exports. This was perhaps the reason. Mayur as a brand lost its popularity and our business in the country wasn’t doing well too. But now, with the domestic market growing at more than 30%, we are coming out with various ways of diversifying an capturing more domestic share.Like other textile giants, you too did not diversify at right time. Does this matter to you today?
I agree that it took us some time to find out the potential areas. But I do not think it’s too late as the Indian market is growing and we have an advantage of our manufacturing plants and logistics. We have fixed up a target of Rs.12 billion and we did a lot of management re-shuffle to achieve the same. During the last four years, we have been focussing to achieve this target and thanks to the growth in domestic market, in 2006 we crossed a turnover of Rs.10 billion.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM Mumbai Parables - Stories that change life
IIPM International Student Exchange Programme
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
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