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Friday, February 16, 2007

4Ps Release :- The Zee’phyr Mandarin

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It seems a deafeningly quiet evening inside the Film City of Noida, especially after we enter this ubiquitous area battling the hustle and bustle of the Delhi traffic. And our objective, to reach the corporate office of Zee News Limited in order to consequently engage and meet with one of the most influential individuals of the media industry – Lakshmi Narain Goel, Managing Director, Zee News Limited. But as we enter his chambers and as he rises to greet us, the only factor that remains deafening is perhaps the unassuming persona that this media magnate exudes.

Zee News Limited was started in 1995, and for quite sometime now, has been experiencing tremendous growth and momentum in the country. The corporation airs two of India’s most compelling news channels: Zee News and Zee Business. The former was the first 24-hour Hindi news channel to foray into the regional space, while the latter targetted the Indian business community’s requirement for constant analysis on the state of business and economy.

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Source :
IIPM Editorial, 2007

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