IIPM Best MBA Institute
“I’ve worked
with quite a few Bollywood directors on TVC’s and found them (with one exception) unsatisfactory. They bring to the table attitude and arrogance that they probably can get away with in their domain, but which can’t (and doesn’t) work here. They seem to be distinctly uncomfortable with discussion, debate, collaboration and any form of dissent or second opinion. That is not on with me, simply because I know my brand better than them and the final word has to be mine. After all, I represent my clients interest. Weaker creative heads, I guess, are either bullied or the poor bozo’s are so star-struck by the Bollywood star-director dazzle, that they are perfectly happy to bask in their company, irrespective of the quality of the TVC.” Prasoon also detests the attitude of some of the Bollywood directors who have (in the past) approached him for doing TVC’s because “aaj kal khali hai. Next production six months baad. Kuch Ad films hai to karte hai, boss …” For a professional who’s bread ‘n’ butter comes from advertising, a calling he’s invested passion and commitment to, this casual “timepass” approach is both sickening and shocking. Like Padamsee, when the crunch comes, its tried n’ tested pro’s like Prasoon Pandey or Ram Madhvani, hands down!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
News At Work (continued alongside) : IIPM
IIPM Academics : Global Outreach Program
IIPM Alliances
The findings are shocking
The Flavour Of The Season
ABOUT IIPM
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
“I’ve worked
with quite a few Bollywood directors on TVC’s and found them (with one exception) unsatisfactory. They bring to the table attitude and arrogance that they probably can get away with in their domain, but which can’t (and doesn’t) work here. They seem to be distinctly uncomfortable with discussion, debate, collaboration and any form of dissent or second opinion. That is not on with me, simply because I know my brand better than them and the final word has to be mine. After all, I represent my clients interest. Weaker creative heads, I guess, are either bullied or the poor bozo’s are so star-struck by the Bollywood star-director dazzle, that they are perfectly happy to bask in their company, irrespective of the quality of the TVC.” Prasoon also detests the attitude of some of the Bollywood directors who have (in the past) approached him for doing TVC’s because “aaj kal khali hai. Next production six months baad. Kuch Ad films hai to karte hai, boss …” For a professional who’s bread ‘n’ butter comes from advertising, a calling he’s invested passion and commitment to, this casual “timepass” approach is both sickening and shocking. Like Padamsee, when the crunch comes, its tried n’ tested pro’s like Prasoon Pandey or Ram Madhvani, hands down!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
News At Work (continued alongside) : IIPM
IIPM Academics : Global Outreach Program
IIPM Alliances
The findings are shocking
The Flavour Of The Season
ABOUT IIPM
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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