IIPM Admission

Wednesday, October 04, 2006

Fair game?

IIPM Best MBA Institute
For decades, women have been portrayed in stereotypical roles. Has anything really changed? They are still shown as housewives dependent on men, and as sex objects in advertisements. The mould has been cast and it seems near impossible to break it. You may not see her much in a saree today, or with the vermillion on her forehead, but deep inside, she is very much the same. She is still insecure if her skin colour is not fair and lovely. The numerous advertisements for the varied types of fairness products show how it’s important to be “fair skinned.” Success for a woman is still defined by her fairness quotient. Fair skin is considered an asset in India and advertisements are leaving no stone unturned to prove it so, that your skin colour decides your future. Consider the ad for “Fair and Lovely”, one of India’s leading fairness creams. The father of a dark skinned girl is trying to get her married to an old bald man. However, she manages to change her destiny in the nick of time when she starts using the fairness cream.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below......
News At Work (continued alongside) : IIPM
IIPM Alliances
IIPM Academics : Global Outreach Program
IIPM Academics : Curriculum
Governments and policy makers have to act ...
IIPM Best B-School of India
Ms. ‘Write’ Woman
IIPM Academics : Curriculum
Service with a SMILE!
Mr. 5-screen Wonder
To the Highlands of Heaven!
Wal-Mart cannot rely solely on everyday...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

No comments: