Nokia awakens from a deep slumber...

IIPM PUBLICATION

...launches low-cost handsets, but success is still far!

In the 4Ps B&M issue dated 8-26 December, our cover feature titled Nokia – Disconnecting People, had talked about how Nokia’s over emphasis on hi-end models in the Indian market would not bear fruit and that the company should focus on the entry-level market. With competitors like Motorola and Sony Ericsson belligerently charging ahead on one hand and Nokia’s market share witnessing further dilution, on the other, the Finnish handset-maker seems to have realized the wisdom in our words. On May 3, Nokia launched not one, but seven new entry-level mobile handsets. Of these, Nokia 1200 & 1208 are aimed at first-time consumers, whereas, Nokia 1650, 2660 & 2505 are CDMA-based handsets. The balance two are Nokia 2630 and 2760. All these handsets will cost anywhere between Rs.2,200 to Rs.5,000 and are expected to see the light of the day by the third quarter of 2007. Soren Petersen, Senior VP-Mobile Phones, Nokia avers, “Innovative phone sharing technology, contemporary design and easy to use features combine in these products.”

Soren also sang paeans about the importance of the Indian market to Nokia, underlining the need for the mobile giant to put into motions some urgent strategies to somehow stop the decline in market shares. From a high of 78.8% in February 2006 to about 67% at present, Nokia’s market share has fallen considerably since the launch of Motorola’s stylish, yet low-cost handsets. Unveiling these 7 new babies seems a last ditch rescue operation by the Finnish giant. But it is an uphill task. While close competitors have roped in Bollywood hunks Hrithik and Abhishek to entice consumers, Nokia’s marketing blitz still lacks the requisite Indian punch. Is Helsinki listening?

4Ps B&M Research: Surbhi Chawla

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Spidey casts a magic web

IIPM MANAGEMENT INSTITUTE

Spider-Man 3 is already on the prowl and has been doing some great business globally (having had the best ever opening on Tuesday in countries like France, Italy, South Korea and Hong Kong). In all, it has already picked up $29.15 million in 16 overseas markets and has beaten the opening day collections of the previous two “Spider-Man” films in each market. In India, the movie was released on May 4 and is doing well.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

IIPM Press Release :- Stop! Red Light!

IIPM PUBLICATION

Truckers to be careful on the highway... in ways more than one!

AIDS is that four letter word that usually spells death or a short life of extreme pain, and not always physical alone, as the body withers away against the onslaught of the killer. With no known cure, the disease that has reached pandemic proportions in some parts of the world, is so debilitating that the infected are usually left with little option other than awaiting their fate – their final date with death. Against such a determined killer, the logical response should ideally be of similar, if not greater, magnitude but alas, from our political parties and busy ‘culture police’, that would be expecting a little too much.

What happened in New Delhi on 16th April during a campaign to create awareness about HIV/AIDS amongst the trucker community was an apt demonstration of putting the cart before the horse. The absurd brouhaha raised over the Richard Gere-Shilpa Shetty kiss while the original hero of the truckers – Sunny Deol – looked on, turned out to be nothing better than what Gere described it himself before the apology – a ‘circus’! Not only did our self styled ‘culture cops’ scoff at what was nothing more than an exaggerated gesture of friendliness, they also ended up trivializing the cause for the benefit of the assembled 4,000 odd truckers, losing it in the moral melee.

AIDS is a growing problem in India with 1 in every 200 already infected, making it the country with the second highest number of HIV infections after South Africa. This pernicious proliferation owes a lot to the 6 million truckers and their helpers plying on the national highways. Away from homes and wives for long periods, the promiscuous ways of these truckers, added to which their ignorance and reluctance about condoms, render them at a high risk of contracting AIDS. They, in turn, go on to infect their wives, and later, children. This mirrors the classic pattern of the spread of AIDS in Africa, where it was the lorry drivers who first contracted the disease and then passed it on to their families. Even today, in parts of Africa, where there are lower incidences of HIV and AIDS, are those that have no or fewer highways. According to UN estimates, India is not far from surpassing South Africa at the dubious record of maximum AIDS and HIV cases in the coming decade.

At Sanjay Gandhi Transport Nagar, Asia’s largest transport hub on the outskirts of Delhi, 7,000 truckers from all over India converge each day to haul freight to and fro from the capital. This is also where they solicit the services of prostitutes operating from the truck stops for as little as Rs. 30! With most of the intimacy being unprotected, it’s not uncommon to see long queues in front of the solitary STD clinic of the area. Gonorrhea and Syphilis are common, but in recent years, AIDS too has joined the list. About 15% to 18% of truckers tested here have been diagnosed to be HIV positive, which isn’t any less an alarming prospect considering the scenes at many other such transport hubs across India. What is needed, perhaps now more than ever, is to combat this looming catastrophe with creating awareness among truckers about the risks unprotected sex exposes them and their families to. Unfortunately, that’s exactly what Richard Gere wanted to do.

Edit bureau: Amarpal Malhi

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Singita Private Game Reserve, Cape Town, South Africa

Renowned Management Guru

Finishing first in the Travel and Leisure awards, 2006, the Singita Private Game Reserve boasts of everything African with a tinge of the West to suit all penchants & proclivities.

THE VIEW: Located in the spellbinding Sabi Sands area, the Singita Private Game Reserve is situated right in the heart of the Kruger National Park.

ARCHI-TYPE: Comprising five luxury safari lodges in the heart of the pristine forests – the Ebony Lodge, the Boulders Lodge, the Castleton, Lebombo and the Sweni Lodge – Singita redefines ‘fierce’ magnifi cence by the hour!

BON APPÉTIT: Countless cuisines abundant, the Singita kitchen remains fragrant all day long with delectable flavours and ingredients, typically African. And the wide array of exquisite wine matured in the temperature-controlled cellars for that perfect taste render the best culinary experience ever!

AROUND THE CORNER: The Sand River, Sweni, the Kruger National Park and the Lebombo Concession, thriving with elephants, wild buff aloes, prides of lions, leopards, antelopes et al make your safari worth its while!

FROM UNDER THE CARPET: A malaria vaccination and mosquito repellent is recommended on all occasions…

IN ESSENCE: You’ll watch in bewilderment the sheer variety and profusion of the most exotic flora and fauna that you could ever have imagined!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (and Economist) Initiative

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