On a medical sojourn

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With the renowned alternative medical therapies like ayurveda, yoga, meditation, et al, coupled with pocket friendly and easy accessibility of medical aide has made India one of the most sought after medical tourist destination in the world. And the Indian government is leaving no stone unturned to promote it as the ultimate healthcare tourist choice. The Tourism Ministry under Sultan Ahmed recently organised marketing road shows in the Middle East countries with a delegation comprising of tour operators, hospitals and medical professionals in UAE, Saudi Arabia, Kuwait and Qatar to promote medical tourism in the region. Moreover to further boost the medical tourists’ footfalls in India, a medical tourism exhibition is to be held at Metro Convention Centre in Toronto in the later half of November 2009. The Canadian public will have free access to this Indian government supported three-day event, India Medical Tourism Destination 2009, organised by hospitals and medical tourism agencies with an aim to attract more Canadian medical tourists to India. Given the aggressiveness with which Indian medical tourism is being promoted in foreign destinations, a moot question arises that what has triggered such enthusiasm? The main idea behind all such promotional activities is the increasingly high potential of healthcare tourism in India and the huge amount of revenue that can be generated through this stream. Testifying the same, the recent CII-Mckinsey study on healthcare reveals that medical tourism can generate about Rs.50-100 billion of additional revenue by 2012 thus accounting for about 3-5% of the total Indian healthcare market. Another survey conducted by Deloitte Center for Health Solutions in 2008 puts forward that about 40% of Americans would travel overseas to meet their medical needs if the costs were half in comparison and quality of care was equally good. And here, India certainly fits the bill! Thus, with preferences of the people seeking medical facilities across the globe increasingly inclining towards India for meeting their medical needs, it becomes all the more important for the authorities to highlight the related information and advantages.

Ratan Lal Bhagat

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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DIDI WITH THE LAMP?

Mamata Banerjee, Union Railyways Minister

Mamata Banerjee, in short – Bengal’s firebrand didi! ‘Aggression’ is what first comes to mind when one begins to recount Brand Mamta’s USPs. When we put up her name as one of India’s hottest political brands to a cross section of political, social and brand commentators; we received mixed reactions. While to some, she’s just another power-hungry, anti-left leader; to others, she is an unconventional politician who allows her heart to guide her mind. So which really is the real Mamta, the firebrand ‘Didi with the lamp’?

The fact that she has established herself as a fighter, her hasty decision-making tendencies, her quick-to-anger mode switch even while within the parliament (where, in 1996, she clasped the collar of Amar Singh, MP, Samajwadi Party, and in 1997, threw her shawl at the-then Railway Minister Ram Vilas Paswan, in the Lok Sabha) and her impeccable wind-breaking oratory skills have helped build a national awareness and imagery for this stalwart. From the manner in which she steamed past a heavyweight like Somnath Chatterjee in one of her early encounters during her heydays, to the fashion in which she still manages to keep ‘Buddha’ on his toes, brand Mamta continues to show the nation what the emotional-Didi can do. The lady who yells Ma Mati Manush is arguably one of the most recalled brands in political circles. After all, any publicity is good publicity or isn’t it?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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A MINISTER IN HIS PRIME...

Manmohan Singh, PM, India

“Brand Manmohan is fascinating because his strength lies in his un-glamorous, non-pushy, non-aggressive persona. He combined trust and decency with economic reforms to bring back dignity to the high office,” says media personality, Pritish Nandy. Only the second person to don the PM’s hat after a full five-year term, Manmohan Singh represents an impeccable blend of politics, integrity and honesty. The 77 years-old has already undergone one bypass surgery, but his brand value was strong enough to win him (and his party) a thumping victory in the 2009 General Elections.

Getting into controversies based on personal animosities is not his style, which gives this brand a ‘clean’ image. If his early 90s stint as the Finance Minister, he won the hearts of industrialists; today, it’s India’s middle-class which is celebrating his clean and cultured image. From a reformer to a leader of reformers, from just another politician, to a brand and if he deepens his connect with the aam aadmi, we may soon see this scholar evolve into a super brand! Is Soniaji listening?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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