4Ps: So how much business have you added to your portfolio in the last year?
SS: I can say Rs.300 crore, but such numbers are false. I mezan there was this big brouhaha about a telecom player recently, which has still not launched its services. And that how their multi-crore campaign has gone to this agency or that agency. But in our business, it’s only the work you have really done finally. We at Lodestar have done some great campaigns in the last year, including Xylo, Tata Nano, Mahindra two-wheelers...
4Ps: Chennai too has added some new businesses...
ND: Yes. Chennai has been busy. We’ve picked up big ticket wins like Indian Terrain, Scholl, Style Spa and Inbisco.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
SS: I can say Rs.300 crore, but such numbers are false. I mezan there was this big brouhaha about a telecom player recently, which has still not launched its services. And that how their multi-crore campaign has gone to this agency or that agency. But in our business, it’s only the work you have really done finally. We at Lodestar have done some great campaigns in the last year, including Xylo, Tata Nano, Mahindra two-wheelers...
4Ps: Chennai too has added some new businesses...
ND: Yes. Chennai has been busy. We’ve picked up big ticket wins like Indian Terrain, Scholl, Style Spa and Inbisco.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
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