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Monday, September 17, 2012

Planman Media: PowerBrands Rising Stars 2012-13 book launch in Dubai

IIPM Review MBA 2012

Taking emerging Indian brands beyond national shores, ‘PowerBrands Rising Stars 2012-13’ gears up for its superlative launch at the PowerBrands International event in Dubai later this month.

An initiative by Planman Media, the event will be a celebration of achievement and success comprising of the PowerBrands Rising Stars 2012-13 book launch, brand appreciation awards, PowerBrands Leadership awards and PowerBrands Hall of Fame ceremony.

Prof. Arindam Chaudhuri, Editor-in-Chief Planman Media and Honorary Director IIPM Think Tank said, “The last decade or so witnessed India growing phenomenally stronger in the global arena. It climbed the growth chart in every facet of industry, and the Indian branding industry has been a healthy part of it. These are the brands that share their inspiring stories of growth, innovation and success in a complex market. These remarkably gripping brands represent the changing face of contemporary India”.

The Hall of Fame ceremony seeks to honor and celebrate the success of the living legends across industries in India and UAE. Understanding the nerves of the market, these leaders have established their inextinguishable presence on a pan-India level, a feat easier said than done. His Highness Sheikh Nahayan bin Mubarak Al Nahayan - Minister of Higher Education and Scientific Research, UAE, who is also a member of the Royal Family of Abu Dhabi will grace the occasion as the esteemed Chief Guest. His Excellency Sanjay Verma - Consul General of India to Dubai will be the Special Guest of Honor.

Attendees will include people like Paras Shahdadpuri , Chairman – Nikai Group of Companies; Dr. Ram Buxani, President – ITL Cosmos; Vasu Shroff, Founder Chairman – Regal Group of Companies; Dr. Rana Kapoor, Founder Managing Director and CEO – Yes Bank; D. Shivakumar, Senior Vice President (Sales) India, Middle East and Africa Region – Nokia, Designer Manish Malhotra, Yogesh Mehta, Managing Director - Petrochem Middle East, Tej Raj Lohia, MD - Eagle Hunter Solutions Ltd., Vandana Luthra, Founder - VLCC amongst many others. Actors Arjun Kapoor & Ranveer Singh along with many others will be present too. Backed by rich experience, few of these renowned personalities will share their views on the Indian and UAE markets.

Deepak Kaistha, Chief Executive Officer – PowerBrands further added, “While brands play such an important role in the economy, there have been very few initiatives that have looked at Indian brands with a holistic perspective. Our PowerBrand Rising Stars 2012 recognises brands on the rise, that have etched a strong early impression, and encourages them to ‘elevate’ and capture the imagination of a resurgent India. Be sure that it'll be a proud embellishment in the world of branding!”

PowerBrands Rising Stars 2012-2013 is a revolutionary tale of success stories of the brands, who will be empowering our today for tomorrow. This coffee-table endeavour will act as a strategic tool to reinforce the supremacy, legacy, sustainability and credibility of the chosen few Indian brands. It is a salutation to the grit and determination of these emerging brands for having created a dominating space for themselves in the Indian marketing industry.

Some of the brands illustrated in the book, include Asian Tiles, Modicare, Cocoberry, Mad Over Donuts, Astral, EasyCabs, Neesa Basmati Rice and Sanjay Ghodawat Group, to name a few. PowerBrands Rising Stars 2012-13 promises to provide an elated experience to the brands as well as the readers by aiming to reach the next level of brand showcase and opulence.

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