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Wednesday, May 09, 2007

You can play Kylie again & again!


Apple has won a contest. And winning it was considered as unrealistic as Bermuda winning the ICC Cricket World Cup! But it happened, not for Bermuda, but certainly for Apple – music will finally become free of restrictive digital rights management (DRM) soft ware. This happened after Apple recently shot off an open letter urging music labels to stop eyeing their DRM soft ware, and instead entirely free the music from such protection software.

Importantly, EMI and Apple have joined hands to allow users buy DRM free music, which is far higher in sound quality. In fact, even official music videos will be available minus DRM contracts. “By providing DRM-free downloads, we aim to address the lack of interoperability, which is frustrating for music fans. The opportunity to buy higher quality tracks and listen to them on the platform of their choice will boost sales of digital music,” says Eric Nicoli, CEO of EMI Group.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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