Yahoo, now on your DASHboard

IIPM PUBLICATION
Dash Navigation Inc. and Yahoo announced a tie-up, which will allow new Dash Express users to search local content on Yahoo while on the move. So apart from finding out the best possible routes for your daily travels, Yahoo! Local on your Dash Express can find the nearest Espresso Coffee Shop or even an undergarments store lest you put on the wrong combination of socks for that early morning meet. Search requests are formatted and presented in a simple listing of nearby businesses and with another push of a button you’ll be on your way to the desired destination.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

4Ps Release :- Zindagi Hai Jeene Ke Liye

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BRAND : SBI Life
AGENCY : O&M
BASELINE : Zindagi Hai Jeene Ke Liye

DESCRIPTION: A man in an art-gallery is examining a vase. After gaping at it for a while, the vase falls and breaks and the man turns red. A voiceover then says: ‘On a few things, you don’t have any control, but you will definitely have control over an investment, especially SBI Insurance’s Unit Plus schemes which are according to your needs’.

4Ps TAKE: In an age of competitive banking, it’s very tough to rise above the clutter, ‘look’ different and manage to convey the brand proposition. This is what India’s largest bank tries to do in this one. The power idea is SBI Life Insurance’s recently launched Unit Plus plans where they advise customers to have control over their investments. The clinching benefit to the brand is the reliability and trust of the SBI brand name. Though the ad doesn’t stand out in its implementation (nothing too original about it), sheer simplicity makes it stand out.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Press Release :- Excerpts from the interview

IIPM PUBLICATION

What is it about the Indian markets that warrant such a major expansion drive?
With the industry growing at 177% for the period of April-July 06, the Indian insurance market is expected to hit $25 billion in 2010; assuming a 7% real annual growth in GDP. In fact, today India has an insurable population of 300 million with only 15% insured. Changing lifestyles are also a sign of the increase in the potential of the market, as some of these factors help people plan for their financial security. Any growing economy where a large chunk of the population is under-insured and has low penetration will surely experience rapid demand. }

The biggest challenge for MetLife’s growth and expansion in India comes from...?
The challenge has been in earning the trust of the consumer, in building a brand in a market which is so diverse and yet distinct. Understanding the heterogeneous Indian diaspora was one of the biggest challenges that we faced. However, today with our knowledge and expertise we have introduced innovative product options. In addition, we needed to educate the Indian customer. But before that could happen, we needed to educate our own team of financial advisors. Instead of selling policies, we wanted our team to offer solutions based on individual needs of the customer. MetLife currently has 43 offices across the country and we plan to scale up in order to tap the full potential of this huge market.

What are the different distribution channels that MetLife will focus upon?
MetLife has a multi-channel approach to distribution and is well capacitated on the individual and group side of business. We have financial advisors working in the agency sales channels. We work through banks and corporate agents on the third part distribution arrangements. Our direct sales force are geared to do the talking on the employee benefit space and also work through brokers in this space. We also have an approval to market insurance through a telemarketing channel.

What are the challenges and opportunities that the untapped rural markets pose?
There are many challenges that we face in the market. Limited infrastructure facilities in terms of banking, access to information, telecommunications, low presence of medical facilities are some of the hurdles that one has to overcome. The best way to tap the rural market is to partner with establishments/ communities that have a significant presence there. MetLife is already doing sizeable sales in the Indian rural market and is reaching out to the people in the rural parts of India, primarily through the Bancassurance model, and through the NGOs.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Home Alone Series (1990-2002)

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Home Alone Series (1990-2002): If the emotional melodrama is not your cup of tea and all you’re expecting as Santa’s gift this snowy Christmas is unadulterated fun, then consider your wish almost granted! Being home alone was never so entertaining until an eight year old (Macaulay Culkin) converted that experience into one helluva roller coaster ride! Throw in a burglar duo with peanuts for brains and you have a winner! The 1990 classic comedy that made its child protagonist an overnight celebrity is an out and out family flick without the family (!), and one that prompted the makers to come up with three sequels in a span of twelve years…

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Release :- Sleeping with enemy? That's politics!

IIPM PUBLICATION

Ethics demand that MDMK, the supporter of LTTE, be kept at a distance
The MDMK President Vaiko's love for LTTE is becoming an increasing cause of discomfort for the ruling UPA government at the Centre. Recently, during a chat show in a private TV channel, Vaiko set the cat among the pigeons, by stating that "the former Prime Minister of India, Rajiv Gandhi had misled the LTTE leadership, while brokering the Indo-Lankan peace accord in 1987."

It is a well-known fact that the MDMK is an ardent supporter of LTTE; the party and its leaders have oft en faced the wrath of the Indian political establishment for its love affair with the banned Tamil rebel organisation. Not long ago, Vaiko was behind bars for openly extending support to one of the deadliest terrorist organizations in the world. Yet, the primacy of election arithmetic in Tamil Nadu politics brings him back to the mainstream every now and then. This year, just before the assembly elections, Vaiko switched sides and decided to go with his arch rival AIADMK. However, this last ditch effort by Jayalalitha to cash in on the Tamil sentiments, failed to balance the anti-incumbency factor in the elections.

Another visible irony that proves why India continues to remain a soft target of terrorist organisations, all over the world, is the fact that Vaiko's MDMK is the supporter of UPA government at the Centre. And if the Congress' memory is too weak, then one needs to remind the party that MDMK is the same party that supports the assassins of its former leader.

In fact, no party seems to be exempted from this peculiar tendency of sleeping with the enemy to consolidate alleged vote banks. Mulayam Singh Yadav would have us believe that Islamic terrorism does not exist in India. It is ordinary Indians killed by terrorists who are the real victims.

Edit bureau: Kalyan Upadhyay

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative