Best B-School Survey 2012: IIPM once again ranks 1st in Global Exposure and Intellectual Impact

IIPM continuously ranks 1st four time in Global Exposure and three time in Intellectual Impact by Zee Business Best B-School Survey. Last three year IIPM ranked 5th in over all ranking. But now IIPM stands one step ahead and it ranks 4th ahead 5 IIM B-school.


Zeebiz Bureau

The Best Business School Survey by ZEE BUSINESS is the 1st ever Business School Survey on Indian Television and is now into its 4th year.

Conducted in association with a leading International research firm, ZEE BUSINESS Survey of the Best B Schools 2012 is a ready reckoner for both aspiring B Schools students and recruiters.

This year, a new list of emerging business schools has also been introduced– a list that has been called as ‘Next 10 B-Schools to Watch Out For’ who has built their equity over the last few years and has the potential to break into the elite group of the top 25 best business schools in coming times.

The overall ranking is based on the following parameters:

-Industry Interface
-Course content
-Faculty: In-House & Visiting
-International Internships
-Student Exchange Programme
-Global Faculty (International Faculties teaching full-time/part-time)
-Placements (National/Global)
-Intellectual Impact (Publications, research, mass outreach etc.)
-Infrastructure
-Selection/Admission Process

Overall Ranking

1 IIM - Bangalore
2 IIM - Ahmedabad
3 IIM - Calcutta
4 IIPM
5 Faculty of management studies FMS - Delhi
6 IIM - Lucknow
7 Xavier labor research institute (XLRI),Jamshedpur
8 Indian School of business (ISB,) Hyderabad
9 Institute of management technology ,(IMT) Ghaziabad
10 IIM - Kozhikode
11 Department of Management Studies, IIT Delhi
12 SP Jain institute of management and research(SPJIMR), Mumbai
13 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
14 IIM - Indore
15 IIM - Shillong
16 MDI Gurgaon
17 IIM - Rohtak
18 Narsee Monjee (NMIMS), Mumbai
19 KJ Somaiya institute of management studies and research , Mumbai
20 IIFT - Delhi
21 ICFAI - Hyderabad
22 Symbiosis institute of business management (SIBM), Pune
23 Amity Business School - Noida
24 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
25 BIMTECH

Next 10 B-Schools to Watch Out For (In Alphabetical Order)

-Accurate Institute of Management & Technology

-Alliance Business Academy, Bangalore

-Asia Pacific Institute of Management, Delhi

-BITS Pilani, Jaipur

-DY Patil Institute of Management Studies and Research

-Galgotias Business School (GBS)

-IIFT - Kolkata

-IMT - Nagpur

-Indian School of Business and Economy

-New Delhi Institute of Management


Ranking on Parameter
INFRASTRUCTURE

1 IIM - Ahmedabad
2 IIM - Calcutta
3 IIM - Bangalore
4 IIM - Lucknow
5 Faculty of management studies FMS - Delhi
6 Indian School of business (ISB,) Hyderabad
7 IIM - Kozhikode
8 Institute of management technology ,(IMT) Ghaziabad
9 Xavier labor research institute (XLRI),Jamshedpur
10 Symbiosis institute of business management (SIBM), Pune
11 IIM - Indore
12 MDI Gurgaon
13 SP Jain institute of management and research(SPJIMR), Mumbai
14 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
15 Narsee Monjee (NMIMS), Mumbai
16 IIPM
17 Department of Management Studies, IIT Delhi
18 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
19 IIM - Rohtak
20 KJ Somaiya institute of management studies and research , Mumbai
21 IIFT - Delhi
22 Amity Business School - Noida
23 IIM - Shillong
24 ICFAI - Hyderabad
25 BIMTECH

INDUSTRY INTERFACE

1 IIM - Bangalore
2 IIM - Ahmedabad
3 IIM - Calcutta
4 IIPM
5 IIM - Lucknow
6 Xavier labor research institute (XLRI),Jamshedpur
7 Faculty of management studies FMS - Delhi
8 Indian School of business (ISB,) Hyderabad
9 Department of Management Studies, IIT Delhi
10 Institute of management technology ,(IMT) Ghaziabad
11 SP Jain institute of management and research(SPJIMR), Mumbai
12 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
13 MDI Gurgaon
14 IIM - Shillong
15 Narsee Monjee (NMIMS), Mumbai
16 IIM - Kozhikode
17 IIFT - Delhi
18 KJ Somaiya institute of management studies and research , Mumbai
19 IIM - Indore
20 Amity Business School - Noida
21 ICFAI - Hyderabad
22 Symbiosis institute of business management (SIBM), Pune
23 IIM - Rohtak
24 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
25 BIMTECH

PLACEMENTS
1 IIM - Ahmedabad
2 Faculty of management studies FMS - Delhi
3 IIM - Calcutta
4 IIM - Bangalore
5 IIM - Lucknow
6 IIPM
7 Xavier labor research institute (XLRI),Jamshedpur
8 Indian School of business (ISB,) Hyderabad
9 IIM - Kozhikode
10 Institute of management technology ,(IMT) Ghaziabad
11 IIM - Indore
12 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
13 IIM - Shillong
14 MDI Gurgaon
15 SP Jain institute of management and research(SPJIMR), Mumbai
16 Department of Management Studies, IIT Delhi
17 KJ Somaiya institute of management studies and research , Mumbai
18 Narsee Monjee (NMIMS), Mumbai
19 IIM - Rohtak
20 IIFT - Delhi
21 Amity Business School - Noida
22 Symbiosis institute of business management (SIBM), Pune
23 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
24 ICFAI - Hyderabad
25 BIMTECH

INTELLECTUAL IMPACT

1 IIPM
2 IIM - Bangalore
3 IIM - Calcutta
4 IIM - Ahmedabad
5 IIM - Lucknow
6 Xavier labor research institute (XLRI),Jamshedpur
7 Faculty of management studies FMS - Delhi
8 Indian School of business (ISB,) Hyderabad
9 Department of Management Studies, IIT Delhi
10 Institute of management technology ,(IMT) Ghaziabad
11 IIM - Kozhikode
12 SP Jain institute of management and research(SPJIMR), Mumbai
13 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
14 MDI Gurgaon
15 IIM - Shillong
16 Narsee Monjee (NMIMS), Mumbai
17 IIFT - Delhi
18 Amity Business School - Noida
19 KJ Somaiya institute of management studies and research , Mumbai
20 IIM - Indore
21 ICFAI - Hyderabad
22 Symbiosis institute of business management (SIBM), Pune
23 IIM - Rohtak
24 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
25 BIMTECH

GLOBAL EXPOSURE

1 IIPM
2 IIM - Bangalore
3 IIM - Ahmedabad
4 IIM - Calcutta
5 Xavier labor research institute (XLRI),Jamshedpur
6 Indian School of business (ISB,) Hyderabad
7 Faculty of management studies FMS - Delhi
8 IIM - Lucknow
9 Institute of management technology ,(IMT) Ghaziabad
10 Department of Management Studies, IIT Delhi
11 IIM - Kozhikode
12 IIM - Shillong
13 SP Jain institute of management and research(SPJIMR), Mumbai
14 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
15 MDI Gurgaon
16 IIM - Indore
17 ICFAI - Hyderabad
18 IIM - Rohtak
19 Narsee Monjee (NMIMS), Mumbai
20 Amity Business School - Noida
21 IIFT - Delhi
22 KJ Somaiya institute of management studies and research , Mumbai
23 Symbiosis institute of business management (SIBM), Pune
24 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
25 BIMTECH

QUALITY OF FACULTY

1 IIM - Ahmedabad
2 IIM - Bangalore
3 IIM - Calcutta
4 IIM - Lucknow
5 Faculty of management studies FMS - Delhi
6 IIPM
7 Indian School of business (ISB,) Hyderabad
8 IIM - Kozhikode
9 Xavier labor research institute (XLRI),Jamshedpur
10 Institute of management technology ,(IMT) Ghaziabad
11 Department of Management Studies, IIT Delhi
12 IIM - Indore
13 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
14 IIM Shillong
15 IIM - Rohtak
16 MDI Gurgaon
17 SP Jain institute of management and research(SPJIMR), Mumbai
18 IIFT - Delhi
19 ICFAI - Hyderabad
20 KJ Somaiya institute of management studies and research , Mumbai
21 Narsee Monjee (NMIMS), Mumbai
22 Symbiosis institute of business management (SIBM), Pune
23 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
24 Amity Business School - Noida
25 BIMTECH

COURSE CONTENTS

1 IIM - Bangalore
2 IIM - Ahmedabad
3 IIM - Calcutta
4 IIM - Kozhikode
5 IIPM
6 IIM - Lucknow
7 Faculty of management studies FMS - Delhi
8 IIM - Indore
9 Xavier labor research institute (XLRI),Jamshedpur
10 Indian School of business (ISB,) Hyderabad
11 IIM - Shillong
12 IIM - Rohtak
13 Institute of management technology ,(IMT) Ghaziabad
14 Department of Management Studies, IIT Delhi
15 ICFAI - Hyderabad
16 SP Jain institute of management and research(SPJIMR), Mumbai
17 IIFT - Delhi
18 MDI Gurgaon
19 Jamnalal Bajaj institute of management studies, Mumbai (JBIMS)
20 KJ Somaiya institute of management studies and research , Mumbai
21 Symbiosis institute of business management (SIBM), Pune
22 Narsee Monjee (NMIMS), Mumbai
23 Prin. L.N. Welingkar Institute of Management Development & Research, Mumbai
24 Amity Business School - Noida
25 BIMTECH

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They don't live here anymore

Punjab's 'thriving' model village stands sad witness to a never-ending exodus to distant shores. It has more people abroad that at home, writes Nirupama Dutt

How often have I loitered o'er thy green/Where humble happiness endeared each scene/How often have I paused on every charm/The sheltered cot, the cultivated farm – Oliver Goldsmith (The Deserted Village)

Driving down the tree-lined road in the Doaba region of Punjab, which takes its name from do-ab and literally means land between two rivers, we stop at Mahilpur in Hoshiarpur district to seek directions to Kharaudi. “Turn left and when you come to a Marriage Palace on one side and a petrol pump on the other, just turn right and you will reach the village,” a wayfarer guides us.

Kharaudi is well-known in these parts because it is the first village that brought in the lifestyle improvement project to rural Punjab, courtesy the efforts of its eminent expatriates.

As we enter the village, we are struck by its palatial villas and houses with landscaped gardens, which could compete with the best residences in Chandigarh or Panchkula, but there are locks on their huge wrought-iron gates. Therein lies the paradox of this promised village: more of its inhabitants live abroad than at home.

A labourer paving a footpath says: “All the wealthy villagers live in America, Canada or Australia. They might come in the winters every other year or not.” The homes, however, are kept spic and span by caretakers as mementos to the success that they earn abroad.

A popular song sums up the story of this land: ‘You will long for mangoes once you leave the Doaba homeland’. Sadly, the people do long for the sweet mangoes yet they leave. The largest immigration in the past three centuries has been from this region known for its mango and citrus fruit groves.

It is the most picturesque area of Punjab, sharing its northeast boundary with Himachal Pradesh, known for its forests and rivulets. Writer Des Raj Kali, who has done extensive research on these parts, says: “ It is said of our region that as soon as a child is born in Doaba, his or her passport is made. The reasons for this are the small land holdings and the unsuitability of much of the land for wheat and paddy crops. Most of the heroes of the Ghadar movement and the famed Komagata Maru ship belong here. Our immigrants have done us proud.”

Hoshiarpur has also had the highest literacy rate because survival here meant education. Male literacy is 89.9%, and female literacy is 80.8% as per the 2001 census which showed the total literacy for the state at for 71.4 per cent for males and 60.53 for females.

Eminent thinker and writer John Berger says: “Emigration, forced or chosen, across national frontiers or from village to metropolis, is the quintessential experience of our times.” This experience translated itself with educated immigrants from Kharaudi moving to distant shores seeking their fate and fortune. One of them was Raghbir Singh Bassi, who graduated from Harvard and rose to the position of Vice-Chancellor of Alaska Pacific University.

His students and admirers would ask him about the village of his origin and express a wish to visit it. He often wondered what these people would think of an obscure village without any modern facilities. His fellow villager, Gurdev Singh Gill, who left for Canada after completing high school in 1949, did his medicine there and became the first doctor of Indian origin to start private practice in Maple-leaf land, was also concerned about the poor sanitary conditions that he saw in his village on his trips back home.

The two joined hands in the mid 1990s to change the face of their village when they were home on a vacation. They appealed to other Kharaudians and in a short time Rs 50 lakh was collected and the Village Life Improvement Board was formed. Punjab Chief Minister Parkash Singh Badal gave a matching grant and work started with the help of the district administration to turn Kharaudi into a model village.

Harpreet Singh Gill, a member of the Board who resisted the temptation to migrate and does farming, says: “The villagers happily gave land and buildings for the project and whatever else they could in cash or kind. A new Kharaudi was born in 2002.

Solar lighting was introduced and a primary school with computer education was started. A park was laid out in the memory of a native hero, freedom fighter, poet and social activist Arjan Singh Sach (1897-1979) who languished in British India jails for 18 long years. Another clock-tower park was built on the other end of the village.

Kharaudi also has a community centre with furniture, crockery and what have you. A foreign visitor later built an open-air theatre and Pammi Gill constructed a modern mortuary as he had not been able to see his mother’s body for he could not make it back in time for the funeral.

In spite of all this, telephone connections and a monument to the Ghadari Babas, the model village of Punjab bears a deserted, or rather haunted, look. Harpreet Gill, whose grandfather migrated to New Zealand in 1890s, says: “All our family slowly moved to distant shores. I am the only one who chose to stay here. In many other homes there is not a single person. Very few are left here.”

This is the paradox of Kharaudi. Villagers realise the dream of building palatial homes with dollars earned broad but rarely get to live in them. Kharaudi is indeed a model village but few are left there to enjoy the blessings.

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This village cooks a mean meal

In the district of Ramanathapuram is a village called Udappankulam, surrounded by lush green fields. Yet, as the menfolk will tell you, it is a village of part-time farmers, for 90 per cent of them are completely into catering. No fancy degrees, no culinary diplomas for these men, who, armed with just their utensils have whipped a gastronomical storm. Fifty chefs from the village are best known but in the population of 1,500 (236 families), each family has at least one member who cooks for a living.

The chefs of Udappankulam range from 25 to 60 years and are experts at both vegetarian and non vegetarian dishes. For long they’ve relied on innovation and experience, what with education being a recent import into the village.

When we visited the village, we came across only children and the elderly. The women were away working on the fields, the men were away catering. Even men who are not into the business profess to possess culinary skills. Aiyyanar, a 24 year old local holds a degree in English literature and has undergone teachers training but is a pro at the kitchen. “During school holidays, I would accompany elders in the family to assist them in their catering orders. It started when I was 15. I enjoyed the food and the money but never thought that it would become a career.

Over the years, I perfected my skills and today I get orders individually. I earn around Rs 15,000 and hope to become a good teacher in addition to a good cook,” he says.

A. Karppaiya, 25, is the son of Ayothi Raman, a popular cook whose client list includes politicians and top businessmen. He too started by assisting his father. “For ten years I learnt the art with him. Then my father began giving me some of his orders. Now I get orders on my own. My dishes are such that they cater to the tastes of people from various communities. Patience and concentration are musts for this profession,” says the man who claims to get some 10 orders every month.

The popularity of cooking in the village is attributed to Arumugam,

Angappan and Perumal. Of these, Arumugam is a septuagenarian who cooks only from home. He says, “In 1996 I returned from Burma. There I had worked under one Mr Jalebiwallah who got his name because he would sell jalebis when there was no catering order. He was otherwise called Devasagayam and was from Virudhunagar. He became my role model. When I returned I encouraged the young in the village to take up cooking.” While these master cooks whip up their delights for strangers, at home they display their skills rarely. “If available at home, I take tips from him for non vegetarian dishes,” says Kalpana, wife of ace chef Muthumari.

“It makes me proud that Udappankulam is known for its excellent cooks which are much in demand. Some food product companies have also printed recipe books of some of our special dishes,” says Ponn Aadhi, head of the village panchayat.

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In the name of Guru

A visitor to this village will have no difficulty figuring out why it is called bhakton ka gaon (village of worshippers). Loudspeakers blare bhajans from different corners and almost every surface is plastered with pictures of god men and god women.

From Jai Gurudev to Asaram Babu and from Ma Nirmala Devi to Prajapati Brahmakumari, every god man or woman popular in North India has a visible following in the village which lies in Unnao district of Uttar Pradesh.

This multitude of gurus also means that different forms of greetings are in use. Thus while someone will shout 'Jai Gurudev', another will say 'Hari Om', leaving the casual visitor confused as to what the most appropriate greeting is. In fact your greeting becomes your unique identity in that it allows instant slotting.

Not only grown ups, even children in the village claim deep knowledge of God and religion derived as it is from the teachings of various gurus. While many gurus have a strong following, the most popular are Jai Gurudev, Asaram Bapu, Om Shanti Om and Nirmala Devi who along with their other spiritual brethren operate as franchises in the village.

There is stiff competition to win over followers and inroads by new gurus, though difficult, are not unheard of. Such is the faith in the power of gurus that all good tidings--a child who survives a nasty fall or a drunkard who kicks the bottle are attributed to his/her blessings. Technology is considered an ally for it enables the devout to access the guru’s teachings even when busy with the affairs of the world. Sanjay, a local who runs a paan kiosk says, “Bapu reaches millions of his followers through television. I use my mobile to listen to him when I am away.”

The first man of god to make his impact felt in the village was Jai Gurudev. One Nekram was his follower and took it upon himself to rescue the village from the clutches of crime and liquor. This he did by relaying Gurudev’s teachings to the villagers. The truth about the “virtuous” life finally dawned on the villagers and they gave up liquor and non vegetarian food.

Rabdi, a village in Unnao district, becomes a magnet for new age healers and gurus, morphing a nondescript hamlet into an abode of the devout. The gurus are making the best of it, collecting donations and votes for their political masters when needed, finds out Rajan Prakash

Raj Kumar Nishad, a former pradhan of the village, who is the third generation of village headmen from his family, says, “Every home produced liquor once upon a time. People from a radius of 10 km flocked to the village and arguments and fights under the influence of alcohol were common. The Panchayat would have to intervene almost regularly. Non vegetarianism was rampant. But thanks to Nekram that changed. For the last eight years the village has been trouble free and the police have kept away. Forget brewing liquor, no one even drinks it now.”

Ironically though Jai Gurudev’s teachings initiated the heart change, they also became the reason for the entry of other godmen.

A follower lets in, “According to Jai Gurudev’s teachings, a follower has to donate 10 percent of his earnings. However, many in the village could barely make ends meet. These were attracted to others.” Phoolchand Garv, president of the Jai Gurudev Satsnag Dal says his estimate is that the number of followers in the area has exceeded 16,000.

The pursuits have not remained merely spiritual. Politics has followed. In the last Vidhan Sabha elections, since Jai Gurudev supported Mulayam Singh Yadav, the SP candidate Kuldeep Singh Sengar, a weak choice, won the local seat.

Rajkumar, a resident says, “We will not even vote for our own relative against the guru’s wishes.”

Despite the strangle hold of god men and women, there is no temple in the village. That is attributed to the fact that once a person takes a guru and becomes a satsangi, he is not permitted to worship anyone else.

Ramnaresh, a follower of Jai Gurudev says, “All Gods exist within the guru, hence why waste time by praying to any one of them individually? Worshipping the guru is like worshipping the all subsuming ocean.”

Spirituality has also made possible women’s empowerment. Gangajali (35), a mother of six obtained deeksha from Asaram Bapu in Haridwar one-and-a -half years ago, even though her husband did not.

She says, “My husband did not dissuade me. He asked me to stop cooking non vegetarian food. He lends a hand on household chores”. And though all seems fine, Gangajali is a little upset about the fact that her husband considers Jai Gurudev his mentor.

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IIPM Placement: Another successful placement year

The Indian Institute of Planning and Management (IIPM) which was established in 1973, has announced the campus placement results for the Class of 2010-12. At the time of going to the press, the Institute had successfully placed 3,491 students (beating its own National Record of 2800 students last year for which it has been bagging the prestigious Dewang Mehta Award for the last four consecutive years). An astounding 1,299 (800+ unique companies) domestic and international companies that visited the various IIPM campuses this year.

The Dean of IIPM Think Tank, Professor Arindam Chaudhuri said: “With more than 90 per cent of the class of 2012 already placed we are once again set to achieve our target of 99 per cent plus placements this year for the 16th year running! No slowdown has ever been able to hit the amazing placement cell at IIPM which has more than 100 people working round the clock and around the globe! At a time when all so called UGC approved and AICTE approved institutes are struggling to get a bare 100 students, IIPM is proud to place about 3500 students-the key reason why more students around the globe choose to study at IIPM than at any other B-School globally”. Class of 2012 received an overwhelming response from the corporate and saw companies from all sectors visiting the campuses.

The recruitment process that kicked off in September 2011 had an overwhelming participation from different industries viz. FMCG, banking, IT, telecommunication, real estate, automotive and many more. Although, the batch size was more than the previous batches, this season witnessed a surge in participation of companies by over 75 per cent.

Overall, the average package offered to the class of 2010-12 increased significantly by 20 per cent compared to last year. The average package that was offered to the students of IIPM’s flagship program was `6.25 Lakh while it was `4.5 Lakh for non-flagship ISBE program of IIPM. The international average package that was offered this year stood at `12 Lakh. The highest package at domestic level offered was `16 Lakh by Kapston Facility Mgt. Pvt. Ltd for IIPM students and `7 Lakh for ISBE students. The highest international package this year was `18 Lakh offered by Al Mashriq LLC, Dubai. Preet Singh Chawla who bagged highest domestic package credits her success to IIPM and says, “When it comes to global outreach, nothing in the world can beat IIPM. A perfect blend of intellect and fun is how I would like to describe my journey at IIPM. An amalgamation of good faculty members and an interactive and application based style of teaching has contributed a great way in my personality and made me a confident individual. Each class at the institute was a new learning experience and the exposure helped me to get my goal for my corporate journey in a much better way.”

This year companies like citibank, standard chartered, HDFC bank, colgate and palmolive, canon India, HSBC investments, ernst and young, indiabulls investments, ICICI group, mahindra and mahindra group, aditya birla group, vodafone, airfone China, reliance ADAG group, Taj group of hotels, IGate technologies, HP, zee enterprises, UB group, jet airways, copal partners, DLF group, American express and RR donelley, to name a few, visited various IIPM campuses, beside other regular recruiters. Even a surge in international companies visiting the campus was seen with names like first gulf bank, jumbo electronics Dubai, landmark retail, Al Abbas group Dubai recruiting more than 75 students from various campuses.

One of the top recruiter of this year, Rachit Mehra, unit head-acquisitions, Barclays bank PLC said: “It has been a short association with IIPM but the quality of candidature we got to see here is amazing. The values and ethos taught at IIPM shows in the confidence and commitment of the candidates. IIPM has a very good talent pool which gives the institute an edge over others.”

Students were able to grab dream jobs in their functional areas with three-fourth of all students' opting for Marketing and Sales functions. Prof Rajat Shukal, dean placements — All India, shared that, “IIPM placements have been a towering experience for 2010-12 batch, as usual BFSI sector being the largest contributor to the service sector of the economy was the most impatient sector to hire students and gear up growth, followed by IT/ITES where the market sentiment has been traditional due to international markets being conservative of growth but with the elections up this year in almost 12 prominent countries of the world, with governments budgets being high, this sector also has seen a surge in hiring. Real estate and infrastructure development companies were the new entrants at campuses and proved to be a prominent sector as far as placements are concerned. This year was a landmark year for hiring with 1100 companies visiting the campus and the reason why IIPM again was a preferred campus was again due to the absolutely rigorous and innovative pedagogy that it uses in terms of educating its students and following a mix of theory and case study applications which gives the students the ability to make real life business decisions which create value for organisations.” 

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