HCL’s ‘nano’ ambitions

IIPM : EXECUTIVE EDUCATION

The company launches the smallest and the cheapest laptop

While India is still wondering about the practicality of Tata’s Nano project, another Indian manufacturer HCL has gone ahead and embraced the ‘Nano’ concept. HCL Infosystems has unveiled its MiLeap series, which is supposed to be the smallest and cheapest laptop available in the country. The notebook has a 7-inch LCD screen, weighs less than a kg and has an attractive starting price point of Rs.14,000.

Ajai Chowdhry, Chairman & CEO, HCL Infosystems Ltd. commented on the product, “This revolutionary new range of ultra portable laptops will herald in a new category of computing devices, opening up a wide range of new usage scenarios and application areas.”

Well, HCL’s MiLeap can definitely be called revolutionary when it comes to price. Before the launch of MiLeap, the entry level laptop segment was dominated by companies like Acer, Compaq & Zenith but even these companies were unable to break the important Rs.15,000 price point. While HCL is the first company in the world to launch a laptop at this price point, globally its counterparts are focusing more on performance and design. Recently, Apple launched its super-slim laptop called the Macbook Air. With its innovative slim design and ultra portable features, the ‘Air’ gives the mobile computing a completely new standard. Even Lenovo is revolutionising the mobile computing with its new IdeaPad range of low weight laptops.

With the tech giants realising the growing importance of laptops in daily life, the futuristic technological innovations in the laptop arena are going to be even more exciting.

B&E edit bureau: Neha Saraiya

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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